Influencer Marketing

Google rolls out Search Profiles in the US to help creators define their presence on Search

Google has launched Search Profiles in the United States, giving publishers and creators...

X Launches Creator Connect to Match Brands With Creators Using AI

X (formerly Twitter) has introduced Creator Connect, an AI-powered platform designed...

Ogilvy taps Carol Reed as first Global Chief Innovation Officer

Ogilvy has appointed Carol Reed as its first Global Chief Innovation Officer, marking...

No Ad can save a bad product: why 2026 will demand brutal honesty from brands

Boardrooms and campaign evaluations have been revisiting one lesson from 2025 with...

When virality crosses the line: lessons from the Bokku advertising controversy

A social media controversy broke out this week. It followed an influencer-led campaign...

MARKETING EDGE  ONTV hosts Bolaji Okusaga this Wednesday

MARKETING EDGE ONTV, a  highly rated brand-centric television programme, will once...

Global brands boost investment in influencer marketing as budgets hit $39bn in 2025

Influencer marketing has firmly taken its place at the heart of global brand strategies,...

Olufemi Oguntamu named judge for the 2025 International Content Marketing Awards UK

Olufemi Oguntamu, Founder and CEO of Penzaarville Africa, has been appointed as a...

Trust goes viral: how FinTech turned security into a marketing masterstroke

The majority of fintechs only discuss features that are hidden behind apps or press...

How charities are turning creators into catalysts for change

For many years, consumer brands such as fashion labels, tech startups, and cosmetics...