Author: Oluwakorede Adebisi

Dentsu’s The Brand Reset makes the case for long-term brand building in the algorithmic era

Dentsu has released a major new research report, The Brand Reset, aimed at restoring...

Fela Kuti becomes first African artist inducted into Rock & Roll Hall of Fame

Afrobeat pioneer Fela Anikulapo-Kuti has made history as the first African artist...

Omnicom launches Bernbach, a dedicated global agency for Volkswagen

Omnicom Group and Volkswagen have deepened their long-standing partnership with the...

Meta set to overtake Google as world’s leading advertising platform

Meta Platforms is on track to surpass Google in global digital advertising revenue...

WPP explores sale of Burson in first major divestment under new CEO

WPP is considering the sale of Burson, signalling the first major portfolio shake-up...

Omnicom wins IBM advertising account in major industry shake-up

IBM has appointed Omnicom Group to oversee its global media planning and buying,...

Meta unveils Muse Spark: a bold leap to compete with AI big leagues

Meta has unveiled Muse Spark, its most advanced artificial intelligence model to...

Ogilvy taps Carol Reed as first Global Chief Innovation Officer

Ogilvy has appointed Carol Reed as its first Global Chief Innovation Officer, marking...

Tinubu to commission Lagos’ Ojota–Opebi link bridge in landmark two-day visit

Lagos is set for a significant infrastructure milestone as President Bola Ahmed Tinubu...

Meta tests “Instagram Plus”  premium subscription with interesting story features 

Meta recently confirmed that it has begun testing a premium subscription on Instagram...