Tag: Influencer Marketing

Why brands prefer influencer to traditional marketing – Dolapo Otegbayi

By Ibiduni Banjoko The phenomenon of influencer marketing has been around for...

How to optimise influencer marketing for PR wins

By Stanley Olisa Advances in media technology and 21st-century business expectations,...

Cannes Lions appoints Jury Presidents for awards in June

Jury President make-up is 57% female making it the highest in the Awards' history Cannes...

Why brands fail at influencer campaigns, what to focus on in 2021

Back in the early 2000s, the idea of social media influencers was a new concept,...

The rise of Gen-Z in influencer marketing

We're looking at a generation of the next big disruptors, where the vast majority...

Content, connection and the corona-coaster

The words 'content is king', have been bandied around often and with great relish...

The two most important things to remember about influencer marketing

Using influencers to build your brand credibility is very different from using influencers...

PR trends of the last decade

1 The social media ‘tsunami’ The start of the last decade in 2010 heralded...