Experiential marketing

Creative minds debate the chaos, clarity of briefs as Jolomi Awala calls for “brief therapy sessions”

A spirited discussion erupted on LinkedIn after Jolomi Awala, Executive Creative...

Guinness Nigeria delivers stellar comeback with N15.8 billion profit surge in Q3 2025

Guinness Nigeria Plc has staged a remarkable financial rebound, reporting a pretax...

Shake-up in the African soft drinks market as Coca-Cola HBC’s $3.4 bn takeover marks strategic pivot

In a decisive move that signals both consolidation and ambition in the African beverages...

Tokunbo Odebunmi speaks on growth plans for 2026: The Wow Booth to deepen innovation and market expansion

Founder of The Wow Booth and Obalende Suya, Tokunbo Odebunmi, has unveiled an ambitious...

Trois Sitini emerges as the rising force in Integrated Marketing at the EDGE Awards 2025

Trois Sitini took center stage at the 13th edition of the EDGE Awards. Consequently,...

The business of culture: why investors should pay attention to EWA 2025

For decades, the global spotlight on Nigeria was anchored by our oil and gas sector....

EDGE Awards 2025: what the winners tell us about marketing’s next chapter

The EDGE Awards 2025 did more than honour marketing leaders. Instead, it captured...

Brands, Events, and History

Sorry brands. Product benefits and USPs alone will no longer be sufficient in...

How Gino and Hilda Baci turned jollof into a marketing masterclass

When Nigerians hear the word jollof, they don’t just think of food. They think...

MARKETING EDGE sets to excite IMC Industry with the 2025 edition of EDGE Awards: Celebrating “Excellence Beyond Borders”

In an industry that never sleeps and a marketplace where only the bold thrive, one...