Experiential marketing

The state of marketing in Nigeria (digital and experiential): What’s maturing & what’s still being figured out

By Yvonne Mgbodile, Account Director — Gladys Gospel, Senior Account Manager —...

Corona used nothing but shadows and sunset to build the most beautiful billboard of 2026

No screens. No pixels. No CGI. Just chalk, shadows, and a window of a few fleeting...

Loneliness is now a trillion dollar economy, and brands are either part of the problem or the solution

1.2 billion people on earth are lonely. That number is not a social statistic. It...

How RESQ turned Flying Fish’s FIFA World Cup watch party into a winning brand experience

The true measure of an experiential marketing agency lies in its ability to translate...

The smartest brands don’t chase culture — they arrive first

A new piece by Oti Ukubeyinje, Consumer Data and CRM leader at Diageo, and one of...

LEGO’s latest marketing stunt features a 27-foot World Cup trophy in New York

The LEGO Group has unveiled the world's largest LEGO FIFA World Cup Trophy replica...

‎EXMAN bets on ‘Collaboration as Currency’ to drive growth in Uyo AGM ‎

The Experiential Marketers Association of Nigeria, EXMAN, will hold its 2026 Annual...

How Porsche’s Black Mambas campaign redefines purpose marketing

In an era when brands are increasingly expected to stand for something beyond the...

Pitcher Festival of Creativity extends 2026 dates as surge in entries signals rising creative competition across Africa

Pitcher Festival of Creativity has shifted the dates for its 2026 edition following...

‎How Diageo is unlocking culture in African market

‎Diageo's premium portfolio is unlocking culture in the African market by elevating...