Tag: Experiential marketing

Leveraging experiential marketing in 2025 to drive sales in a dynamic landscape

By Felicia Nwosu As we enter 2025, the marketing landscape continues to evolve...

80% of companies ramp up experiential marketing investments – Report

By Felicia Nwosu A recent report by Gradient reveals a growing shift towards experiential...

Experiential marketing’s future  depends on AI tech adoption, culture – Ayoola

By Felicia Nwosu Abayomi Ayoola, Managing Director, Expose’ Marketing Solutions...

Ayodele highlights trends to shape experiential marketing in 2023

By Felicia Nwosu Idowu Ayodele, Head Growth Officer, Business Strategy and Product...

Experiential marketing fosters connection in consumers – Olagundoye

By Felicia Nwosu Seasoned experiential marketing professional, Wole Olagundoye,...

Brands play experiential for the long game of loyalty

Flip the narrative. Going experience first shows confidence in your product offering Though...

Experiential marketers better positioned to manage candidates – Adekunle

By Felicia Nwosu Tade Adekunle, the Project Consultant, Keskese Limited and the...

EXMAN re-elects Adeyinka led exco, inducts 5 new agencies

The Experiential Marketers Association of Nigeria (EXMAN) has re-elected its executive...

EXMAN to hold 6th AGM in Asaba

The sixth Annual General Meeting (AGM) of the Experiential Marketers Association...

Experiential marketing creates lasting brand experience in consumers – Adedotun Adebowale

By Abimbola Mohammed Adedotun Adebowale, the Executive Director, MEDIA EDGE, an...