Experiential marketing

Trois Sitini emerges as the rising force in Integrated Marketing at the EDGE Awards 2025

Trois Sitini took center stage at the 13th edition of the EDGE Awards. Consequently,...

The business of culture: why investors should pay attention to EWA 2025

For decades, the global spotlight on Nigeria was anchored by our oil and gas sector....

EDGE Awards 2025: what the winners tell us about marketing’s next chapter

The EDGE Awards 2025 did more than honour marketing leaders. Instead, it captured...

Brands, Events, and History

Sorry brands. Product benefits and USPs alone will no longer be sufficient in...

How Gino and Hilda Baci turned jollof into a marketing masterclass

When Nigerians hear the word jollof, they don’t just think of food. They think...

MARKETING EDGE sets to excite IMC Industry with the 2025 edition of EDGE Awards: Celebrating “Excellence Beyond Borders”

In an industry that never sleeps and a marketplace where only the bold thrive, one...

BRANDLIFE NIGERIA REAFFIRMS AWARD-WINNING STATUS WITH TRIPLE BRONZE AT EXMAN AWARDS 2025

Brandlife Nigeria, a trailblazer in experiential and digital marketing across Africa,...

Watermark & Victoria Dominates 2025 EXMAN Awards with Grand Prix and 8 Wins

Watermark & Victoria Takes Centre Stage with Grand Prix at 2025 EXMAN Awards,...

Interpublic unveils ASC platform for brands to navigate commerce complexity with AI

In a bid to provide a new solution built to help brands navigate the increasingly...

World Bank hails Nigeria’s digital reforms, backs ambitious fibre backbone

 By Taiwo Osho Anshula Kant, World Bank Group Managing Director and Chief Financial...