Experiential marketing

Google dethrones Apple as AI fuels historic shift in global brand rankings – Kantar reveals

Google has surged past Apple to emerge as the world’s most valuable brand. This...

Experiential marketing gains strategic ground as global value rises and Nigeria accelerates adoption

The global experiential marketing services market is steadily expanding as brands...

WPP integrates Google Earth AI to bridge gap between digital behaviour and physical reality

WPP has taken a significant step in redefining how brands understand consumers, becoming...

Power Oil’s Exclusive running Community Initiative: A Blueprint for Experiential fitness Marketing

Power Oil's execution at the Access Bank Lagos City Marathon 2026 represents a significant...

Creative minds debate the chaos, clarity of briefs as Jolomi Awala calls for “brief therapy sessions”

A spirited discussion erupted on LinkedIn after Jolomi Awala, Executive Creative...

Guinness Nigeria delivers stellar comeback with N15.8 billion profit surge in Q3 2025

Guinness Nigeria Plc has staged a remarkable financial rebound, reporting a pretax...

Shake-up in the African soft drinks market as Coca-Cola HBC’s $3.4 bn takeover marks strategic pivot

In a decisive move that signals both consolidation and ambition in the African beverages...

Tokunbo Odebunmi speaks on growth plans for 2026: The Wow Booth to deepen innovation and market expansion

Founder of The Wow Booth and Obalende Suya, Tokunbo Odebunmi, has unveiled an ambitious...

Trois Sitini emerges as the rising force in Integrated Marketing at the EDGE Awards 2025

Trois Sitini took center stage at the 13th edition of the EDGE Awards. Consequently,...

The business of culture: why investors should pay attention to EWA 2025

For decades, the global spotlight on Nigeria was anchored by our oil and gas sector....