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Tag: Experiential marketing

Inside the pulse of experiential marketing: a brandlife limited story

As a social media manager, the weekend was the best time to explore the worldwide...

MARKETING EDGE ONTV hosts Ayodeji Razaq, today

 Today, MARKETING EDGE ONTV hosts Ayodeji Razaq, CEO of Red Media Africa. He will,...

Do young creatives still need to work for ad agencies in the age of social media?

By Ralph Tathagata The landscape of advertising and marketing has shifted significantly...

The Roar beyond the stadium: sports marketing in the age of experiential

In the thrilling world of sports, where emotion is currency and loyalty is earned,...

Meet MARKETING EDGE’s 2025 2nd Quarterly Virtual Summit Speaker – Dr. Abiodun

Dr. Ajiborode Abiodun, a seasoned expert, will speak at MARKETING EDGE's 2025 2nd...

Dr. Femi Adelusi’s life of impact as Nigeria’s media maven on his birthday

There are names that spark curiosity. There are headlines that command attention....

Leveraging experiential marketing in 2025 to drive sales in a dynamic landscape

By Felicia Nwosu As we enter 2025, the marketing landscape continues to evolve...

80% of companies ramp up experiential marketing investments – Report

By Felicia Nwosu A recent report by Gradient reveals a growing shift towards experiential...

Experiential marketing’s future  depends on AI tech adoption, culture – Ayoola

By Felicia Nwosu Abayomi Ayoola, Managing Director, Expose’ Marketing Solutions...

Ayodele highlights trends to shape experiential marketing in 2023

By Felicia Nwosu Idowu Ayodele, Head Growth Officer, Business Strategy and Product...