Advertising

Brands cling to first-party data as third-party cookies phase out- Ukubeyinje

By Oghale Mafuru To mitigate the challenges that accompanied the extinction of...

GSK on course to spin off Consumer Healthcare business mid 2022

Research-based pharmaceutical and healthcare company, GlaxoSmithKline plc. has revealed...

Brands must be ten times ahead of consumers – Mobolaji Caxton-Martins

By Felicia Nwosu The Outbreak of COVID-19 pandemic has altered consumers’ behaviour...

The practice of advertising is being transformed by Metaverse – Rotimi Bankole

By Abimbola Mohammed Media planning expert Rotimi Bankole, CEO, SBI Media (the...

Power belongs to consumer, not brands – Sherif Akinpelu

By Felicia Nwosu Sherif Akinpelu, Lead Strategy SPV Communication Solutions, has...

Omnicom reports 10% growth for 2021, projects more growth in 2022

Omnicom group Inc. has announced the results for the quarter and full year ended...

Our industry is tilted to favor the clients— Creative leaders

By Zion Rufus Stemming from the “unexpected” controversy that followed the...

Technology, COVID-19 help brands to rethink solutions

By Ibidunni Banjoko            To chart a way forward for Nigeria’s...

Poor technology investment, bane of effective media strategy – Nworah

Uche Nworah, Managing Director and Chief Executive Officer of Anambra Broadcasting...

Digital is our current reality – Dr. Tayo Oyedeji

By Abimbola Mohammed Dr. Tayo Oyedeji, Chief Executive Officer of Publicis Groupe/...