Meet MARKETING EDGE Co-ordinator @ IMC Quarterly Virtual Summit – Agu
Emmanuel Agu is currently the Group Marketing Director, Jotna Nigeria Limited (The LaCasera Company) with two decades experience in Consulting and FMCGs (E&Y, Diageo, Heineken & Jotna Group). A well-rounded Business and Commercial Leader with strong track record in brand communication/experiential strategies, portfolio commercialization, insight generation that has delivered strong ROI on cutting-edge innovations, and high performing team leadership.
Skilled in regional/national communication and local insight generation to deliver strong brand growth. Vast experience in cause marketing. Very knowledgeable about the Nigerian/African consumer space, their habits and attitudes towards brands.
Agu has successfully steered and managed over 20 brands in the Nigerian Marketing landscape in the last two decades. A brand turnaround expert with sound creative skill set, strategic know-how, street level credibility, executional excellence and marketing track records. Agu has long metamorphosed from not only building brands to providing strategic imperatives that has grown several businesses.
He is a multiple award winner and marketing thought leader of repute who got listed in the ”Top 50 Africa Marketing Leaders” 2021 by Marketing World Magazine. Awarded “the Outstanding Marketing Personality of the decade” 2021 and ”Outstanding Marketing Personality of the year 2020” by Marketing Edge Magazine.
Strong Marketing Communication professional with an MBA in Marketing Management from Lagos State University Ojo, and MSc in Media and Marketing Communication from Pan-Atlantic University Lekki – Lagos.
A certified Management Consultant (CMC) and a member of the body of fellows of the National Institute of Marketing of Nigeria (FNIMN), Institute of Professional Managers and Administrators (FIPMA) and Institute of Management Consultants (FIMC). Currently a faculty member at the Rome Business School Nigeria & Tekedia Institute, Boston USA.
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