MARKETING EDGE announces IMC Stakeholders Quarterly Virtual Summit

By Ibidunni Banjoko

As the first quarter of 2022 draws to a close with so much industry expectations going into the second quarter, MARKETING EDGE, the foremost advertising, marketing, and brand-centric platform, has announced its Integrated Marketing Communication (IMC) Stakeholders Quarterly Virtual Summit. The summit will be held on Thursday 31st March, 2022 by 9:00am via Zoom, the popular video conferencing app.

The stakeholders’ virtual summit, which has the theme: “Maximizing Marketing Efficiency in the Age of Changing Consumer Behaviour” will feature seasoned marketing gurus, outstanding professionals and titans as they share knowledge and insight on how to navigate the myriads of challenges besetting the industry while looking at opportunities in building brands in the present age.

Leading the conversation for the debut 2022 edition is renowned marketer Vytautas Paukstys, CEO/ Founder of Eskimi. Vytautas has 15 years experience in mobile, telco, mobile marketing, telemarketing, direct sales, mobile operator marketing, customer acquisition, mobile payments.

Eskimi is a programmatic and data platform with more than 1B+ profiled users worldwide. We create unique audience segments for specific industries like telecoms, FMCGs, mobile phones, banking and others.

Historically, Eskimi also owns mobile social networks in Africa and Asia. The company has 25M users with the biggest markets in Nigeria (9M+ users), Ghana, Indonesia, Vietnam, and has grown from zero to 10 million in less than 24 months.

Commenting on the summit, John Ajayi, the convener, Publisher/ CEO of MARKETING EDGE, said the idea of the summit was borne out of the commitment to agenda-setting goals of the organisation and the need to bring the industry together to discuss topical issues of interest.

“As an agenda-setting publication, stakeholders expect much from us especially at this critical time. This is our little way of stimulating meaningful and result-oriented conversations in the IMC as it recovers from its myriad of challenges. It is also a way of accomplishing our self-appointed task of promoting the brand idea,” he said.

He assured that the forthcoming 2022 first Summit would undoubtedly be an improvement on the previous editions, as judging from the multiple topics being looked into clearly indicate that the scope of the Summit has been widened.

The summit is aimed at expanding the frontiers of marketing and advertising knowledge while leading conversation in contemporary issues affecting the entire industry.


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