Omnicom taps Kochenash as CEO, eCommerce

By Ibidunni Banjoko

Global leader in marketing communications, Omnicom Group has appointed Frank Kochenash as the Chief Executive Officer (CEO), eCommerce Omnicom to lead, strengthen and accelerate the Group’s eCommerce offering and unlock client growth.

Kochenash will work across Omnicom’s networks and practice areas, advancing the Group’s eCommerce strategy and product offering. He will report to Sophie Daranyi, CEO of Omnicom Commerce Group, and work closely with the media, commerce and precision marketing teams.

Commenting on the appointment, John Wren, Chairman and CEO of Omnicom Group stated that Frank’s appointment reflects our continued focus on eCommerce innovation and investment to deliver holistic retail investment strategies that integrate brand demand with product conversion for our clients.

Most recently Kochenash was president, eRetail for the North America region at WPP’s Wunderman Thompson.
He is a senior executive with an exemplary track record of planning, launching, and growing key business units for digital and retail industry leaders. Able to drive teams past obstacles and capitalize on windows of market opportunity via confident leadership, effective goal-setting, and the application of bold performance management practices. Trusted throughout career by CxO and senior leadership teams to hold responsibility for mission-critical marketing, product development, operational improvement, and organizational change initiatives.

His areas of expertise include: Digital marketing, Performance marketing, Digital technology, product management, Profit/Loss responsibility, High-performance team building and leadership, E-commerce, International expansion, Outsourcing and off-shoring operations, Market research and customer insights, Analytics and Strategic planning visioning and goal-setting.

“I’m very excited to start my new role at Omnicom as CEO, eCommerce, Omnicom. There’s a strong vision and a fantastic team here. I’m thrilled to be a part of it and eager to start working with Sophie, Flo, and the whole Omnicom team to grow eCommerce,” said Kochenash.


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