Publicis strengthens solution architecture with Scott Hagedorn
Scott Hagedorn, former Omnicom Media Group CEO has been tapped by Publicis Groupe as Global Chief Solutions Architect, a new role aimed at strengthening Groupe’s go-to-market solutions. Hagedorn will also join the company’s U.S. ComEx leadership team and report directly to Arthur Sadoun, CEO, and chairman of Publicis Groupe.
As the Global Chief Solutions Architect, Hagedorn is expected to champion the designing of agile, go-to-market solutions that address complex marketplace challenges to accelerate growth for clients. He will also identify and drive new strategic capabilities, build centers of excellence for innovation and serve as a strategic partner to client leaders globally.
“With our transformation behind us, thanks to future-proofing acquisitions like Epsilon and Sapient, now it’s about architecting solutions using all our assets across creative, media, data, and technology,” said Sadoun in a statement. “We are thrilled to welcome Scott as our chief solutions architect. His proven creator mindset and mastery in harnessing data and technology will undoubtedly help drive success for all of our clients and their businesses during these dynamic times”, Publicis stated.
Commenting on the development, Hagedorn, in a statement, said, “ “My approach has always fused current client needs with the intuition of where the market is headed, creating the right solutions to help brands win now and in the future. I look forward to joining the Publicis team and am excited to help bring together the best of its existing capabilities and find new areas of growth for its clients.”
Hagedorn was previously CEO of Omnicom Media Group, North America, where he superintended Omnicom’s media operations including OMD, PHD, Hearts & Science, Resolution, and Jump450. Before then, he was the founder and CEO of OMG’s data-driven marketing agency Hearts & Science. Under his leadership, Hearts & Science launched a platform-oriented approach to media that made headlines by winning AT&T and Procter & Gamble’s media accounts in 2015 and 2016 in its first eight months of operation, which earned Adweek’s Breakthrough Agency of the Year and Media Agency Executive of the Year accolades.
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