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LATEST NEWS

Onyemauwa identifies data, AI, Integration as forces reshaping Nigeria’s Ad industry

Data, artificial intelligence and integrated marketing communications are emerging...

TIBA opens nominations for the 8th edition of the TIBA Excellence Awards

The Iconic Brand Africa (TIBA) has officially announced the opening of nominations...

IMC

Fake news threatens democracy, Omotoso charges journalists to defend truth

  The Lagos State Commissioner for Information and Strategy, Mr. Gbenga...

NIPR Lagos unveils 13th Public Relations stakeholders’ conference, sets agenda for national transformation

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR), in...


Features

Chowdeck data reveals how Nigeria’s salary cycle dictates consumer spending

Femi Aluko, co-founder and CEO of Chowdeck, Nigeria’s fastest-growing food...

Nestlé is doing less, and that is its boldest strategy yet

The world’s largest food company just made its most counterintuitive move...

Why AI companies spend millions to earn trust 

There is a new kind of arms race happening in advertising. And unlike most arms...