Spotlight

LATEST NEWS

Lafarge unveils new corporate identity, changes name to HBM Nigeria Plc

...reinforces Commitment to Nigeria's Industrial Growth A new chapter has begun...

2026 National Advertising Conference to examine industry’s readiness for the next frontier

Nigeria's advertising and marketing communications industry is set to converge in...

IMC

FIFA World Cup set to ignite global media cost surge as advertising battle intensifies across TV, digital, OOH

The build up to the 2026 FIFA World Cup is already sending shockwaves across the...

Nigeria’s freight, logistics industry eyes ₦26.19trn growth

Nigeria’s freight and logistics sector is witnessing a fresh wave of transformation...


Features

How AI-generated cinematic is replacing traditional marketing campaigns with persistent brand worlds

 WPP announced WPP Production on 26 January, 2026, nearly 10,000 people consolidated...

Colgate’s counterfeit problem in Nigeria exposes the double-edged nature of informal distribution

Counterfeit Colgate toothpaste is circulating in Nigerian retail markets, highlighting...

How emotional sponsorships transformed Visa from payment processor into cultural force

 Nobody experiences profound emotion whilst processing a credit card transaction....