Spotlight

LATEST NEWS

MARKETING EDGE thanks sponsors and partners for backing the EDGE Awards

MARKETING EDGE, the consumer-focused publication widely read across Nigeria's marketing...

Global advertisers move beyond hours as new models reshape agency remuneration – WFA

For global brands, the question is no longer simply how many hours an agency works,...

IMC

TPT International named among Africa’s leading PR consultancies in inaugural 2026 performance index

TPT International, one of Nigeria’s established strategic communications and reputation...

Publicis’ PepsiCo win creates  major shake-up in global media industry

Publicis Groupe has secured one of the advertising industry’s biggest prizes: PepsiCo’s...


Features

‎Beyond transactions: Building relationships that last

In today's fast-paced and highly competitive world, success is no longer defined...

Talent is everywhere, the table is not: IMC’s unfinished case for a seat at Nigeria’s creative economy

Every ambitious number eventually meets the industry expected to deliver it....

The industry that connected Nigeria is now struggling to stay connected

In August 2001, Nigerians queued for hours to get a SIM card because the arrival...