Spotlight

LATEST NEWS

Marcomm Trends: Making a case for brand values and consumer experience

By Dipo Mohammed Trends in marketing communications continue to shift by the second...

African Centre for Entrepreneurship and Information Development (ACEIDEV): Empowering communities through advocacy, entrepreneurship, and good governance

(A deserving winner of the Nimbus Aid Project 2023) The African Centre for Entrepreneurship...

IMC

Features

Tier-1 banks with highest adspend in the last 5 years

By Abimbola Mohammed Poised to grow their market profitability while building...

FG versus Twitter: A union gone awry?

By Tunde Animasaun The relationship turned row between the Federal Government...

Brand management in the age of AI

By Kevin Keohane A few years ago I was asked to participate in a breakout session...