Spotlight

LATEST NEWS

Industry visionary Babaeko announced as Keynote Speaker for EDGE National Marketing Stakeholders’ Summit 2026

MARKETING EDGE, Nigeria's leading industry publication, is proud to announce that...

Big Brother Naija faces commercial reckoning as MultiChoice loses 1.4 million Nigerian subscribers

For over a decade, Big Brother Naija was the safest bet in Nigerian advertising....

IMC

Lagos NIPR unveils LaPRIGA 2026, sets new standard for innovation, originality and influence in communication

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...

Experts on redefining agency client relationships beyond campaign delivery

The days when an advertising agency could secure a client simply by producing a good...


Features

Video Marketing in 2026: The numbers behind an unstoppable trend

Video has moved from a "nice to have" marketing channel to the default way brands...

World’s biggest brands pivot to volume growth as consumers push back on price hikes

For three years, the world’s biggest consumer brands discovered a remarkable...

OAAN at 41: Industry leaders confront debt, regulation and political neutrality ahead of campaign season

The Out-of-Home Advertising Association of Nigeria (OAAN) used its 41st Annual...