Spotlight

LATEST NEWS

Omnicom Africa ‘Welcome to the Noise’ Conference: Graham Cruikshanks urges shift to continental self-reliance and AI distinctiveness

As the 2026 Omnicom Africa 'Welcome to the Noise' Conference opened on Tuesday, October...

MARKETING EDGE bestows Experiential Marketing Personality of the Decade on Agnes Ailuelohia

Years of hard work may unfold away from the spotlight, but excellence has a way of...

IMC

Oti Ukubeyinje closes 3-year Diageo chapter, sets sights on AI-Driven marketing transformation

After three years of strengthening consumer data capabilities across African markets...

WFA CEO Stephan Loerke sets June 2027 exit  after 24 years at the helm

After more than two decades shaping global advertiser collaboration, strengthening...

Features

Beyond  price tag: How procurement is reshaping  advertising business

For decades, procurement occupied a largely functional corner of the advertising...

How Nestlé is expanding women’s economic role in Nigeria’s dairy value chain

Across Nigeria’s dairy sector, women are gaining greater visibility in a value...

The rising tide of retail media amidst  struggle for wider business impact

Retail media is fast becoming a powerful component of the global advertising...