Spotlight

LATEST NEWS

MTN’s Ralph Mupita joins UN backed global AI Commission to advance inclusive innovation

MTN Group has strengthened its voice in global conversations around artificial intelligence...

FPL Media appoints Oluwatobi Dada as Chief Marketing Officer to drive strategic growth and innovation

In a bid to strengthen its leadership team and improve organizational efficiency,...

IMC

NIPR panelists push trust brokerage as path to stronger leadership, social cohesion

Trust has emerged as the defining currency for leadership, governance and organisational...

MARKETING EDGE ONTV hosts Omobolaji Mogaji this Wednesday

Following an engaging first episode that examined the current state of Nigeria's...


Features

Marketing leaders explain why cultural relevance has become the new currency for brands in Africa

For decades, the global marketing playbook followed a familiar pattern. Trends...

Speed without cultural intelligence creates noise

Every brand wants to be fast. React to trends in real time. Launch campaigns...

How do you fit the world into an Arden Square?

The question sits at the heart of every global brand’s World Cup dilemma:...