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LATEST NEWS

Babaeko champions blueprint for pan-African creative growth at Craft Addis 2026

By Ralph Tathagata Founder and CEO of X3M Ideas, Steve Babaeko, joined a distinguished...

Big fiesta by Nigerian Breweries: A portfolio-led approach to cultural scale

Building Culture at Scale Through Portfolio Power Easter has always been an active...

IMC

BYD resets media strategy as WPP Media secures key account in competitive shake-up

BYD has reassigned its media planning and buying mandate, appointing WPP Media following...

Omnicom deepens AI alliance with Adobe to launch unified enterprise  model for CMOs

Omnicom and Adobe have significantly broadened their long-standing global collaboration...

Features

How AI-generated cinematic is replacing traditional marketing campaigns with persistent brand worlds

 WPP announced WPP Production on 26 January, 2026, nearly 10,000 people consolidated...

Colgate’s counterfeit problem in Nigeria exposes the double-edged nature of informal distribution

Counterfeit Colgate toothpaste is circulating in Nigerian retail markets, highlighting...

How emotional sponsorships transformed Visa from payment processor into cultural force

 Nobody experiences profound emotion whilst processing a credit card transaction....