Spotlight

LATEST NEWS

OOH advertising moves toward smarter measurement as OAAA, Geopath push industry overhaul

The global Out of Home advertising industry is preparing for a major transformation...

Power Oil headlines MasterChef Nigeria to own the future of food culture and healthier cooking

Power Oil is the headline sponsor of MasterChef Nigeria, marking one of the most...

IMC

MARKETING EDGE ONTV hosts Maureen Ifada this Wednesday @12.30pm

MARKETING EDGE ONTV will host Maureen Ifada, Marketing Director at FrieslandCampina...

Marketing veteran Ivan Moroke joins forces with Ann Nurock to elevate client-agency relationships

Strategic marketing expert Ivan Moroke, former CEO of Kantar, is bringing his experience...


Features

Driving growth through sustainability: FirstBank’s commitment

FirstBank’s Commitment sustainability has become a critical priority for businesses...

How Nigerian FMCG brands are capturing Ramadan’s commercial opportunity

Ramadan commences today, and Nigerian FMCG brands have responded with campaigns,...

Why agencies embrace ChatGPT ads despite limited measurement

OpenAI officially launched advertising on ChatGPT in January 2026, and the response...