Spotlight

LATEST NEWS

Omnicom accelerates growth to $6.2bn in Q1 as IPG deal, AI capabilities power expansion

Omnicom Group has delivered a strong start to 2026; notably, the company lifted its...

Fresho appoints TAG to lead digital ad and creative strategy across global markets

Fresho, a business-to-business software platform serving the food distributor and...

IMC

Steering the spirits portfolio: Akinyemiju steps into strategic role at Guinness Nigeria

Guinness Nigeria is strengthening its focus on category expansion and portfolio performance...

A tale of two markets: Global beer slows, Nigeria surges despite hardship

Global brewers are confronting a decisive shift in drinking culture, and they are...


Features

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead,...

Meme culture: is your brand walking toward the mountains?

A lone Adélie penguin waddles away from its colony. It ignores the sea, its...

Personalisation isn’t the advantage anymore. Precision is

There was an era when personalisation appeared enchanting. You received an email...