Spotlight

LATEST NEWS

O’Tega Ogra takes the helm at ADVAN as President, signals new era for Nigeria’s ad industry

The Advertisers Association of Nigeria (ADVAN) has entrusted one of the country's...

Loneliness is now a trillion dollar economy, and brands are either part of the problem or the solution

1.2 billion people on earth are lonely. That number is not a social statistic. It...

IMC

Tributes, memories as family, clergy, industry leaders celebrate life of Pa Ezekiel Fadolapo in Lagos

Family members, friends, clergy, associates and dignitaries from across Nigeria’s...

 Building beyond briefs: How client, agency relationships are evolving into true partnerships

In Nigeria’s advertising and marketing ecosystem, a quiet but steady shift is redefining...


Features

OpenAI cuts minimum ad spend to $50,000

OpenAI has lowered the barrier to entry for it's ads service, cutting the minimum...

Every CEO knows AI layoffs will crater consumer spending, but firing anyway beats getting fired

 Over 78,000 tech workers lost jobs in the quarter of 2026, with 48 per cent...

Impressions don’t pay salaries, marketers just spent billions learning why

 Marketing departments across the world just discovered the most expensive...