Spotlight

LATEST NEWS

ARCON AIC 4.0: Experts call for smarter regulation as AI reshapes advertising

Nigeria’s advertising industry is entering a new phase as artificial intelligence,...

Oil holds above $84 as Iran sets six Hormuz demands and Houthis strike Aramco again

The path to reopening the world’s most important oil shipping lane just got considerably...

IMC

Obiomah, Odunowo decode fashion, culture and PR influence as intentionality shapes brand visibility in Africa

At the 5th Nigeria Digital PR Summit Quarterly Webinar, Efe Obiomah, CEO of Brand...

Proximo Spirits names Samuel Douglas as Country Manager for Nigeria, Ghana

Proximo Spirits has strengthened its leadership structure in West Africa with the...


Features

Why investing in marketing people matters more than investing in marketing technology

 Content Marketing Institute's 2026 B2B survey exposed strategic contradiction...

How behavioural science explains Specsavers’ success with humour-driven marketing

 Nobody books eye examination expecting entertainment. Healthcare services...

Why brand measurement must shift from vanity metrics to revenue outcomes

 Thirty-nine per cent of marketers say lead quality matters most to their business...