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LATEST NEWS

Nigeria’s telecom base hits 192.23m as broadband, data demand accelerate

Nigeria’s telecommunications market continued its upward trajectory in June 2026,...

WFA urges brands to make marketing policy a strategic priority

The World Federation of Advertisers has called on global brands to move marketing...

IMC

MARKETING EDGE celebrates Joshua Ajayi at 40, honouring a visionary Publisher

As Joshua Oluwatimileyin Ajayi, publisher of Brand Communicator, celebrates his 40th...

Saatchi & Saatchi bolsters creative muscle with key leadership hires

Saatchi & Saatchi UK has further strengthened its creative ranks with a fresh...

Features

Marketing leaders admit AI misses cultural nuance, yet still spend 20% fixing its mistakes

 Ninety-four per cent of enterprise content leaders confess they don't trust...

Consumers stopped buying perfection and started trusting brands with cracks

 Marketing’s most expensive lie is that perfection sells. For decades, brands...