Ogilvy Cape Town Wins Pitch To manage KFC in 13 African Markets

Ogilvy & Mather Cape Town has been appointed lead agency to manage the KFC brand in 13 African markets including Nigeria.

Ogilvy SA has been a partner of KFC in South Africa for almost 20 years. Consequently, the agency will now manage the brand in other African countries such as: Namibia, Ghana, Kenya, Mozambique, Uganda, Botswana, Swaziland, Zimbabwe, Lesotho, Tanzania, Zambia, and Malawi.

Speaking on the rationale behind the move, Marketing Director of KFC African Markets Dewald du Plooy, said, “We have bold plans for expansion in Africa and are looking forward to taking on these challenges with Ogilvy Cape Town as our lead marketing partner.”

O&M CT Managing Director, Luca Gallarelli says he is thrilled by the chance to do more work across the continent especially on such a significant brand as KFC; “We have been steadily building our capabilities for global and African work and are very excited for this fantastic opportunity with a great client.’’

Gaining the KFC New Africa markets account completes an outstanding start to 2017 for O&M CT following its recent appointment as global lead agency for Appletiser as well as winning the Tracker business.


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