Ogilvy

KitKat turned “Have a break” into physics

 For 88 years, KitKat told people to take a break. Millions ignored the advice whilst...

Diet Coke’s ‘Canny Pack’ fashion campaign elevates The Devil Wears Prada 2 Tie-In

Diet Coke has elevated its brand presence with the launch of the ‘Canny Pack’...

Omnicom wins IBM advertising account in major industry shake-up

IBM has appointed Omnicom Group to oversee its global media planning and buying,...

Ogilvy taps Carol Reed as first Global Chief Innovation Officer

Ogilvy has appointed Carol Reed as its first Global Chief Innovation Officer, marking...

Ogilvy steps away from IBM after three decades as WPP rewires its global model

Time, scale, and transformation have finally redrawn one of advertising’s longest...

Creative minds debate the chaos, clarity of briefs as Jolomi Awala calls for “brief therapy sessions”

A spirited discussion erupted on LinkedIn after Jolomi Awala, Executive Creative...

Bacardí shakes up global creative review with new agency picks

In a significant move within the spirits industry, Bacardí Limited announced the...

Coca-Cola, Tyla aim at Gen Zs with ‘enjoy the moment’ campaign

In a bold move to continuously connect with Generation Z amid the digital noise of...

WPP realigns agency structure as Grey moves under Ogilvy

WPP is reshaping its creative agency framework by bringing Grey into closer alignment...

Ogilvy’s ‘Recycle Me’ brings home Coca-Cola’s first Cannes Lions Grand Prix in a decade

By Zion Rufus Yup! They did not hold back from destroying Coca-Cola’s iconic...