Author: Marketing Edge

DSTV introduces new strategies of media sales, increase in brand growth to advertisers, media owners

As the world evolves, media campaigns performance is becoming more efficient, Media...

Rotary appoints Naija Times Publisher, Ehi Braimah, Regional Officer in Africa

Rotary International has named Mr. Ehi Braimah, Publisher/Editor-in-Chief of Naija...

Colgate seeks to enhance its product offerings via significant value

Colgate seeks to enhance its product offerings via significant value, amidst competition...

Brand equity influences sales effectiveness

Brand equity influences sales effectiveness. In a bid to make sales, the way consumers...

Heineken unveils global campaign urging consumers to get social offline

Heineken launched a global campaign promoting real-life socialization. This campaign...

TBA acquires SaleSurf Growth, boosts clients’ Amazon revenue

TBA Worldwide has added a seventh agency to its roster with the acquisition of SaleSurf...

Powering brand growth, marketing strategies with connected data

Powering brand marketing strategies with connected data plays a huge role in the...

Why Paripesa is the Most Popular Betting Operator in Nigeria

Paripesa has firmly established itself as one of the leading betting platforms in...

Nigeria’s creative industry to reach $14.8b revenue by 2025

By Seun Johnson The Nigerian creative industry is projected to witness an exponential...

Heineken appoints Sade Morgan as Corporate Affairs Director for AME

By Abimbola Mohammed Heineken has announced the appointment of Sade Morgan...