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Marketing Edge Magazine: Edition 67

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Nigerian Breweries unveils Series 9 and 10 Commercial Papers to raise additional US$52.5m

Nigerian Breweries, the largest brewing company in Nigeria, has launched its series 9 and 10 Commercial Paper (CP) program for subscription by investors as a continuation of its N100 billion (US$262m) CP program, aimed to raise up to N20 billion (US$52.50m). According to Nigerian Breweries, “The CP Program continues to provide the opportunity for non-equity […]

COCA-COLA DONATES N20 MILLION FOR PROTEST VICTIMS; ACCESS BANK PLEDGES N50 BILLION

Coca-Cola Nigeria has donated N20 million to cover the medical bills of victims of #EndSARS protests. The Company announced this in a statement on its twitter account saying, “Every human life matter and as a company, our goal is to continue to work with our communities towards the well-being of the people.” Access Bank also […]

GUINESSS LAUNCHES NON ALCOHOLIC BEER, GUINESS 0.0

Guinness 0.0 is a new non-alcoholic beer from the brewers at St James’s Gate. The dark Irish stout contains the same smooth, perfectly balanced flavor and dark color of Guinness, excluding the alcohol. According to Gráinne Wafer, Global Brand Director, Guinness “This is an exceptional day for Guiness 0.0, as we finally reveal Guiness 0.. The […]

MEET MARKETING EDGE AWARDEE – BRIDGET OYEFESO-ODUSAMI

Outstanding Corporate Communications Personality of the Year Her career trajectory, till date, very brilliantly reflects the immortal words of two distinguished historical figures – Lou Holtz who stated that “Ability is what you are capable of doing; Motivation determines what you do; while Attitude determines how well you do it”; and Jamie Dimon who admonished […]

Advertising Sectoral Group appeals for calm over crisis

We have watched with concern, multiple violent attacks across the country, as young Nigerians trooped out peacefully to protest police brutality. Yesterday, across different parts of the country, we observed with shock, reported cases of military force against protesters in Lagos and other parts of the country. The joint body of professionals across advertising, media […]

LEKKI TOLL GATE ATTACK BY SOLDIERS, PRCAN DEMANDS PROBE

The Public Relations Consultant Association of Nigeria (PRCAN) aligns itself with the global outrage against the mindless attack on peaceful protesters demanding sweeping police reforms at the Lekki Toll Gate, Lagos on Tuesday 20th October 2020. We condemn this barbaric action by officers and men of the Nigerian Army and hereby demand an urgent probe […]

PROCTER & GAMBLE PARTNERS WITH NATIONAL CENTER FOR WOMEN DEVELOPMENT

Procter & Gamble, Nigeria’s leading consumer goods company has signed into partnership with the National Center for Women Development (NCWD) to celebrate the 2020 International Day of the Girl Child. With this initiative, the company has provided 4,000 Always® sanitary pads and 20,000 Pampers® diapers to promote health and hygiene management among young mothers and […]

Cannes Lions launches digital masterbrand ‘LIONS’

Cannes Lions has launched a digital Masterbrand called ‘Lions’ in a bid to champion creativity as the brand aims to expand its International Festival of Creativity into a year-long platform. Lions is a platform which features the four pillars of the Cannes Lions product portfolio: community, intelligence, learning and bench-marking. “The creation of Lions is […]

NEW TURN FOR BRANDS; LINKEDIN LAUNCHES LINKEDIN STORIES FEATURE WORLDWIDE

LinkedIn has launched LinkedIn Stories worldwide. It is a widely embraced opportunity for personalities and brand pages to publish photos and short videos via the mobile app. The Instagram-style format will enable brands to reach out to members using photos and videos of up to 20 seconds in duration to share news, insight and highlights […]