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Brands

New Molfix Air Dry Diaper Hits the Shelves

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HAYAT KIMYA, manufacturer of Nigeria’s number one choice diaper, MOLFIX has introduced its newest product, the MOLFIX Air Dry Baby Diaper which is unarguably its best diaper yet in the Nigerian market.   The Air Dry Baby Diaper is a new and improved addition to the MOLFIX collection, showcasing the brand’s continued efforts to provide MO’ babies with skin-friendly, […]
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Publications

Marketing Edge Magazine: Edition 65

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Marketing Edge Magazine: Edition 65 Click Here To Download Also Read: No related posts.
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ME-Edition-064-final_page-0001
Publications

Marketing Edge Magazine: Edition 64

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Marketing Edge Magazine: Edition 64 Click Here To Download Also Read: No related posts.
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Cannes Lion
News

Cannes Lions announces See It Be It finalists for the 2020 – 2021 programme

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Cannes Lions has announced the See It Be It 2020 – 2021 finalists. Fifteen aspiring women, from across the world, have been selected to join the unique talent accelerator programme which will run as a virtual learning and mentoring programme in 2020 and return to the Festival in 2021. See It Be It, in partnership […]
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PR Plan
Features

Don’t write your PR plan without professional stakeholder research

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Don’t write your PR plan without professional stakeholder research By Queen Nwabueze In generating a strategic public relations plan, determining your audience is easier said than done. If you are a public relations professional, chances are that you had struggled at one point or another trying to think out who exactly your campaign is meant […]
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Brands

How brands are injecting creativity into digital

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Digital channels are often looked upon as a world of metrics and short-term thinking, but there are opportunities for brands to be creative if activity is underpinned by branding basics. It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and emotion of above-the-line advertising. However, […]
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lightbulb
Features

Light Bulb Principle: How to Ignite Your Idea

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An idea is like a light bulb. When powered properly, they expel darkness, and brighten up a place, an industry or a nation. Either little or great, we all get ideas. We are always looking for the next thing, a new opportunity; another possibility to something earlier deemed impossible. Unfortunately, many ideas are killed before […]
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Pepsi Riot
Uncategorized

Pepsi’s $32 Billion Typo Caused Deadly Riots

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Imagine working in the hot streets of Manila in the early 1990s. You are a butcher, slaving away in a loud, humid market for long hours. You only make several dollars a day to support a large family. One evening, you are holding a Pepsi bottle cap in your hand. On it is a number. […]
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LaCasera
Uncategorized

Marketing Edge Showcasing LaCasera’s Effort To Recognize Frontline Worker’s

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Give away!!! Give away!!! Give away!!!  Time to recognize our Superhero’s:- Marketing Edge Online is one of the leading Digital Online marketing company in Nigeria Showcasing effort of LaCasera to recognize frontline worker’s ie health workers, supermarket’s attendants, security operators etc who serves as our real life heroes by risking their own lives to keep us all alive. To […]
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Crisis_Emergency Planning
Features

Crisis Management: Lessons From The COVID-19 Pandemic

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Bernie Sanders and Jeremy Corbyn are my men of the decade by Far. Just a few months ago while both men campaigned for office, they repeatedly warned their countries and indirectly the world of the imminent dangers ahead if the issues around access to healthcare and the dilapidated health infrastructure were not addressed. After all, it […]
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