NIMN moves to review Act

By Felicia Nwosu

In its drive to be in tune with current realities and to deepen marketing practice, the National Institute of Marketing of Nigeria (NIMN) Act, which guides the professional conduct of all marketing professionals in Nigeria, the Institute has set up a special project team to review the NIMN Act.

According to the Institute, the special team was inaugurated by the Council at the meeting of the Body of Fellows, held recently. It has solicited the input of the Body of the Fellows in the review exercise through making suggestions/recommendations on sections of the Act that should be amended.

Sydney Ogbodo, Registrar, NIMN, while shedding more light on the planned review of the Act, revealed that it was enacted in 2003 by an Act of parliament for the great Institute to make rules and regulations that will guide the professional practice and conduct of marketing professionals in Nigeria.

“The purpose of the Institute is to be relevant to its stakeholders, and the review of the Act is to make the Institute more relevant so that whatever constraint that the Council or the Institute is having will be addressed with the amendment of the Act,” Mr. Ogbodo said.

The Registrar mentioned that the Act has served the Institute for eighteen years, noting that ‘waters have passed under the bridge’ within the period in question.

His words: “We need to review the Act to be in tune with modern realities in the society. Having operated the Act, we have seen some shortcomings in terms of innovation. We need to review and amend it to be updated so that it can continue to serve the needs of the Institute and members.”

Mr.Ogbodo explained that the Institute has sent the copy of the Act to members of the Body of Fellows, asking them to review and suggest areas that should be amended based on their experience. The copy, he said, will be submitted back to the Council on 22 October, 2021, after which it will be sent to the National Assembly to re-establish it.

Poised with the responsibility to regulate and standardize marketing professional practice, the NIMN was established by Act 25 of 2003. The Act recognises the Institute as the sole body for the regulation and control of the marketing profession in Nigeria. In addition to determining the standard of knowledge and skills required to be recognized as a marketing professional, the Act empowers the Council to make rules and regulations for guidance of professional practice and conduct by marketing professionals.


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