We will unveil our first set of NFTs in few quarters – Bankole

By Abimbola Mohammed

Media planning expert Rotimi Bankole, CEO, SBI Media (the foremost Next-Gen media planning, branding & digital marketing agency), has said the agency is planning on rolling out its first sets of Non Fungible Tokens (NFTs) in the next few quarters.

Responding to the enquiry by MARKETING EDGE Magazine on when SBI Media will launch into the NFTs world as global agencies and brands are already implementing marketing strategy around it, Mr. Bankole said his agency will be exploring NFTs to protect some of its creative designs.

His words: “As a Blockchain tool, NFTs have emerged as one of the most secure and simplest ways to own, monetize and transfer the ownership of digital arts and creative arts contents. As an agency group focusing on creative innovation, we will be exploring NFTs to protect some of our creative designs and IPs in the medium and long term.”

Also speaking on SBI leveraging on its partnership with Binance, one of the world’s largest crypto platforms to explore the NFTs to launch in the Nigeria market.

The media guru said: “As a strategic marketing solutions partner to Binance, the world’s largest Cryptocurrency platform, we are open to an exclusive collaboration with NFTs and Block-chain in general. We will be rolling out some of our ideas in due time.”
He added that NFTs can help boost sales for both agencies and brands: “I think it can help clients to drive engagement and reward loyalty with enterprise and user-generated content and we believe the possibilities are endless.”

“In the few quarters, we will be unveiling our first sets of NFTs showcasing the creative and innovative talents of our team and partners. We usually use our broad-based category knowledge and exposure to benefit our clients and we are keen to work with our teeming coterie of clients across our group to explore the world of NFTs,” he said.

In today’s world, individuals, brands and businesses jostle to be visible on every platform online and offline. The use of NFTs in marketing strategies has tremendously helped companies and brands to stand out from their competitors and gain client’s attention.
NFTs as a new way of promoting and selling brands, is the combination of traditional marketing with Block chain technology, making it a more secure and transparent way to promote businesses.

Meanwhile on the global level brands and agencies like Nike, Authentic Brand Group (ABG) brand development, Adidas, Taco bells, Coca-Cola Company, Lamborghini, Louis Vuitton, Pepsi, McDonalds, Burger King, Ray-Band, Volkswagen, Gucci, Ferrari, Samsung etc has since joined the NFTs world.


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