Meet MARKETING EDGE’s panelist @ IMC 2nd Quarterly Virtual Summit – Babatola

Tola Babalola is an entrepreneur and marketing professional with over 11 years of experience in brand and digital marketing. He founded Wildreams in 2015, with a value proposition of connecting brands with humans. With a purpose to elevate and redefine the African consumer experience, Wildreams is on mission to redefine consumer engagement and shape what consumer experience means for brands through the lens of digital, technology and marketing.

Wildreams is one of the most sought after digital agencies in Lagos. His years of Experience at Wildreams has seen him onboard global brands as clients; Sterling Bank, Diamond Bank, Access Bank, Gruppo Campari, BAT, adidas EM South, PZ Cussons, Globacom Limited, Honeywell Limited, Huawei among others. Wildreams has served over 3.5 billion impressions, 7 million plus engagement, achieved over 1m in app downloads for client brands, and over 4 million web traffic across the digital landscape.

Tola consults and advises brands on marketing & engagement, digital business model and digital transformation.

He graduated with a BSc in computer science from Lagos State University. He is an Alumnus of the Fintech Program at Said Business School, University of Oxford and holds a certificate in the CORe Program at Harvard Business School.


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