AAAN spearheads fresh industry initiative to review APCON statutory laws
The Association of Advertising Agencies of Nigeria (AAAN) disclosed it has initiated fresh strategic moves to partner with sectoral interests towards ensuring that the statutory laws establishing the Advertising Practitioners Council of Nigeria (APCON) were comprehensively reviewed to meet current demands.
The association says the proposal to that effect had already been introduced to the floors of the Nigerian Senate for parliamentary consideration.
Making this disclosure was President of the Association, Ikechi Odigbo, while speaking in an exclusive interview with MARKETING EDGE in Lagos.
Speaking on occasion of the 46th Annual General Meeting (AGM) of the association held at the Orchid Hotels venue in Lekki suburb of Lagos, Odigbo said it had come to the realisation that APCON’s establishing laws were not properly constituted and the development was behind the various negative setbacks affecting operations of the council.
According to him, AAAN was working assiduously with other sectoral groups, providing top strategic behind-the-scene leadership to ensure that, though the laws were not properly constituted “we are not just allowing the council to be vulnerable to the circumstances of the times but rather, that we are putting in everything necessary to ensure the industry moves forward”.
“I believe one of the primary things we have done is to provide very strong strategic partnership to APCON, having realised that its laws were not properly constituted which has largely occasioned several challenging issues with regards to its operations.”
He continued: “Meanwhile, the proposed APCON law which is supposed to be reviewed has been introduced in the senate. And one of things we have done is to work closely with the sectoral body to provide top strategic leadership behind the scene to make sure that while it is not properly constituted, we are not allowing it to be vulnerable to the circumstances of the times. We are putting in everything necessary to ensure the association moves forward.”
On the controversial issues regarding inter-sectoral debts in the industry, especially the 120 days credit policy introduced by the multinational clients, the AAAN boss described the debt issues as one “vicious cycle” that must be addressed through a joint effort of the various sectors within the media and marketing communications sectors.
“It doesn’t just affect advertising, it affects the other sectors too and that’s largely because there is a lack of leverage. What you find is that the clients have almost all the leverage to set the terms and it’s now left for you to determine whether you want to work based on those terms.
“They’ve been able to capitalise on the weak leverage the agencies have. And it’s something that needs to be addressed at the sectoral group level,” he added.
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