By Felicia Nwosu

Afanide Uwem, the MD/CEO of All Seasons Zenith Nigeria, will be leading conversation as the special guest on this week’s Industry Conversation Segment of MARKETING EDGE on TV.

The accomplished advertising professional with several decades of experience, will be sharing insights as he assesses the macro and micro economic trajectory across sectors, with focus on the impact of Forex deregulation and subsidy removal on both the brands and consumers.

Do tune in to TVC News, channel 418 at 12:30pm and WAP TV at 8pm, with a repeat broadcast on WAP TV Thursdays at 9:30am.

As usual, the 30-minute insightful programme features several educative and entertaining segments such as industry gist, events and conversations.

Afanide Uwem, who is a strong believer that organic growth strategy remains a largely underestimated strategy for businesses, comes with an illustrious career spanning several decades in the integrated marketing communication landscape.

His areas of specialty cut across advertising & media management, process/people management, clients’ relationship management and general integrated marketing communications process.

He is known for his unique blend of creativity that is propelled by strategic insight and client-focused expertise in building both local and multinational brands. These  remarkable features, have  over the years, underscored his undeterred commitment to quality leadership in providing innovative and effective marketing strategies, helping  All Seasons Zenith Nigeria  to build on significant milestones while delivering on growth plans.

As a passionate and enthusiastic brand builder, Uwem’s extensive experience and proven track record in understanding brand building, as well as his visionary leadership in the media planning and buying ecosystem, have remained valuable tools in tackling crucial challenges and opportunities.