MARKETING EDGE holds 1st Quarterly Virtual Summit 2024 today

By Felicia Nwosu

In line with its strategic tradition of expanding the frontiers of marketing knowledge in the integrated marketing communications ecosystem, Nigeria’s leading advertising and brand-centric magazine, MARKETING EDGE, is set to its first quarterly virtual summit for this year tomorrow, Friday 5 April, 2024, via Zoom, from 10 am to 3 pm.

This year’s edition will be featuring three topical themes. These include: Reshaping Marketing Communications: Leveraging The Vast Opportunities in AI For Brands’ Sustainability; Strategic AI Integration: Why Brands In Emerging Markets Should Upgrade Infrastructure & Upskill Workforce To Stay Ahead, and Golden Age of Data: Mastering Data-Driven Marketing For Growth.

According to the organizers, the first quarterly virtual summit for the year promises to be filled with groundbreaking ideas and captivating experiences as erudite speakers explore several ways professionals can transform their marketing journey to enhance efficiency, and foster innovation in the landscape

Mr. John Ajayi, Publisher/ CEO of MARKETING EDGE, explained that it will be a gathering of charismatic industry thought leaders across sectors of the economy, who will be sharing valuable insights as they delve into new frontiers, especially disruptive technologies that are set to impact the integrated marketing ecosystem this year.

He said the initiative is part of a quarterly series aimed at setting the agenda for conversations on contemporary issues and challenges facing the industry as well as the company’s vision of promoting the brand idea in the IMC ecosystem.

“As an agenda-setting publication, stakeholders expect much from us, especially at this critical period of the global economic headwinds.This is our strategic way of stimulating meaningful and result-oriented conversations in the IMC environment as it faces a myriad of challenges. It is also a way of accomplishing our self-appointed task of promoting the brand idea,” he said.

Ajayi further noted that the leading publication will be featuring some notable industry practitioners as speakers and panelists at the summit.


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