Funke Akindele-Bello becomes Molfix Nigeria’s foremost Brand Ambassador

Turkey’s Hayat Kimya, has unveiled Funke Akindele-Bello as its Molfix Brand Ambassador.

The Fast Moving Consumer Goods (FMCG) company unveiled the leading actress and producer during a press conference held on Thursday, 12th November, 2020 at Radisson Blu, Ikeja GRA. Funke Akindele- Bello, a renowned personality in the movie industry worldwide, has a dynamic and successful career spanning over twenty years, coupled with being a mother of two. Funke fully embodies the heart and values of the Molfix brand.

Speaking on her decision to partner with the diaper family, Mrs Akindele-Bello explained: “Motherhood is a joyous experience, but it also comes with some levels of anxiety, as we all want the best for our children. Being a mother, my children’s comfort is of utmost importance.

“For my babies, I wanted a diaper I was sure would be good for their delicate skin and also protect them from the nightmare that is a nappy rash, and I found Molfix to be the best in the market. It gave me great peace of mind, knowing I had one less thing to worry about, because we mothers can worry a lot! So, it is with great joy that I welcome the opportunity to be the first-ever brand ambassador of Molfix.”

Launched in 2015, Hayat Kimya entered into the Nigeria market with its flagship diaper brand Molfix. The company also invested $100m to manufacture Molfix diapers and Papia Familia tissues at the factory in Agbara.

Roseline Abaraonye, Marketing Manager, Hayat Kimya, said: “Hayat is committed to doing more for mothers in Nigeria and we are proud to have Funke join the Molfix family. Funke is an amazing mother, a successful actress, producer and entrepreneur who fully understands what it means to wear so many hats like most Nigerian mothers who are active multitaskers.

“It is important we give our mother’s one less thing to worry about concerning their children. We want them to feel confident and experience 100 percent peace of mind which our Molfix diapers guarantee. The Molfix diaper is skin-friendly. It’s ultra-breathable and ensures high absorption. It has anti-leakage elastic barriers.”

The Molfix brand won the Best Baby Diaper of the Year award at the African Product Awards 2016, awarded by the Institute for Government Research Leadership Technology. In 2018, the brand emerged as the Global Most Leading Premium Quality Baby Diaper Brand of the Year, awarded by Global Quality Awards; Brand of the Year by ADVAN in 2018, and by Brandcom 2019.

Molfix assures its customers of its continuous dedication to providing happiness for both mother and child, and to design innovative solutions that would also ensure their comfort. Since its launch, the company has added several new and improved variations to the Molfix collection which caters to the needs of ‘the Number 1 mums of Nigeria’.

Hayat Kimya has operated in the FMCG industry since 1987 and manufactures goods in hygiene, tissue, home care, and personal health categories which include Bingo, Molfix, Bebem, Good Care, Molped, Joly, Evony, Papia, Familia, Teno, and Focus.


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