MARKETING EDGE boosts staff capacity in brand, advertising knowledge at 02 Academy

By Abimbola Mohammed

As part of its commitment to continuous capacity building and empowerment, MARKETING EDGE, the consumer-focused publication that promotes the brand idea, sponsored three staff members to attend a training program at Oxygen Academy, a renowned institute for brand and advertising excellence in Nigeria.

The training program commenced on March 28th and concluded on June 29th, 2024, with the staff members successfully completing the course and graduating with outstanding results.

The successful trainees include Abimbola Mohammed, who earned certification as a Brand/Marketing Strategist, Felicia Nwosu, also a Brand/Marketing Strategist, and Ibidunni Banjoko, who specialized as a Copywriter, all equipped with enhanced skills to excel in their respective roles.

The graduation ceremony, which was held at Oxygen Academy at Ogudu GRA, featured a pitch exercise with notable industry thought leaders as its judges. These include Yomi-Badejo Okusanya, Lead Principal, CMC Connect LLP; Soji Odedina, MD/ Founder, First Katalyat Marketing Media; Kayode Ebatamehi, GMD, Bluebird Communications, and Yetunde Adesina, MD/CEO, Prima Garment Africa Limited.

Distinguished personalities who graced the occasion also include Mr. Ayo Awosika, GM Commercial UAC foods, and others who’s brief the students worked on.

The students who were divided into four teams, namely, Team Alpha, Bravo, Charlie and Delta presented their pitches, showcasing their skills and creativity.

MARKETING EDGE staff members demonstrated exceptional performance in their respective groups, showcasing excellence as Brand Strategists and a Copywriter.

Mr. John Ajayi, CEO/Publisher of MARKETING EDGE Magazine, expressed his delight and pride in his staff’s achievements, stating: “I am thrilled that you all made me proud by not only attending the training but also graduating with outstanding results. This exemplifies the ‘can-do’ spirit and culture of excellence that is deeply ingrained in MARKETING EDGE’s DNA.”

Mr. Ajayi added: “This achievement is a testament to your hard work, dedication, and commitment to excellence. It’s a reflection of our company’s values and our continuous pursuit of knowledge and skill development.

“I’m proud to lead a team that embodies the spirit of excellence and is driven to succeed. As we continue to navigate the ever-changing landscape of the marketing industry, it’s imperative that we stay ahead of the curve. Your newfound skills and knowledge will undoubtedly enhance our capabilities and drive innovation.”

He encouraged the entire workforce to continue pushing boundaries, thinking creatively, and striving for excellence in all they do.

“Your success is our success, and I’m honored to be a part of this journey with each of you. Let’s continue to make MARKETING EDGE a beacon of excellence in the industry. Congratulations once again on your well-deserved achievement,” he said.

The newly graduated staff members expressed their gratitude to the company for the opportunity to attend the training program. They acknowledged the investment in their development and assured that it would not be taken for granted. They also emphasized that the new skills and knowledge acquired would significantly enhance their work performance and contribute to the company’s growth and success.

In their words, “We are thankful for the opportunity to attend the training program. We appreciate the company’s belief in us and the investment in our growth. We promise to put our new skills to good use, improving our work and contributing to the company’s continued success. This opportunity will not be taken for granted, and we are eager to make a positive impact.”


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