Meet MARKETING EDGE on TV Personality for the Week: Tolulope Adedeji

Tolulope Adedeji has extensive experience in building Brands and businesses. She has built brands from scratch to market leadership and has transformed brands from challengers to established brands. Over the course of her 16 years career, she has built over 15 brands across Africa.

She is currently the Marketing Director of AB Inbev where she leads the marketing teams in Nigeria and Ghana. Some of the iconic brands she leads are Budweiser, Trophy, Hero, Club beer and Beta Malt. She was appointed in November 2018. She is also an Executive Director on the Board of International Breweries Plc.

Before her current appointment as Marketing Director for AB Inbev West Africa, Tolu served in various capacities. She was Brand/Commercial Associate Director of Procter & Gamble Nigeria. Preceding this, she was the Brand and Commercial Leader of the P&G business in Ethiopia. Before these, she held various Brand Manager roles.

Tolu’s career started in Finance for 4 years before joining Marketing. In her days at P&G, she worked on various brands such as Always, Pampers, Ariel, Gillette and Oral B in Nigeria. She also navigated these brands through a challenging macro economic recession in 2016.

Her work extends beyond borders, she qualified Head & Shoulders launch for South Africa, Kenya and Uganda and led the start up of P&G brands into Ethiopia.

Tolu holds a Bachelor of Science degree in Business Administration from Babcock University, a Masters of Business Administration from Obafemi Awolowo University and a Master of Science in International Management from the University of Liverpool, UK. She is a Member of the Chartered Institute of Marketing (MCIM).

Tolu is passionate about growing businesses, children literacy, female empowerment and youth development. She established Mrsceonaija, a social enterprise for similar causes. She authored Smart Sindara, the adventure series- a fiction book centered on self confidence, leadership and culture for African children. She is on the board of Caring friends foundation (NGO for children with special needs) and on the advisory board of Irede Foundation and more.

Tolu is married with children and loves family time. She also loves to dance.


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