H+K Strategies clinches Genesis global PR account
By Ibidunni Banjoko
Hill+Knowlton Strategies has clinched Hyundai premium brand Genesis Global PR duties following a competitive review.
The battle was among four global PR firms that pitched for the assignment, which is valued in the high six-figure range. Incumbent firm, Zeno was one of the participants, along with H+K Strategies, MSL, and Current Global.
A Genesis spokesperson confirmed the decision but declined to provide further details. It is understood that the remit covers global lead PR duties from Genesis’ Seoul HQ, and local market support across Europe and the US.
Genesis expects to reach the 1m milestone in terms of sales this year, after reporting more than 900k units sold as of March this year.
Launched in 2015, Genesis sales have risen steadily in recent months and now account for 5.4% of Hyundai’s total global sales.
Hill+Knowlton(H+K) Strategies bagged the foremost global business magazine, Campaign PR Network in the year 2020 in the EMEA region.
According to campaign magazine, Hill & Knowlton had demonstrated agility to create some noteworthy campaigns. This included NHS #MakeItBlue, where, over the course of just two days, it arranged for 111 sporting and entertainment venues, national landmarks, and historic buildings in the UK to turn blue through the #LightItBlue initiative.
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