EXMAN holds Valuethon 1.0 today
By Felicia Nwosu
The Experiential Marketers Association of Nigeria, EXMAN, has expressed its readiness to hold its maiden edition of “EXMAN Valuethon 1.0”, a virtual programme, packaged by the Association’s leadership to help reposition its members and practitioners for greater value addition in the experiential sub-sector of the industry. EXMAN Valuethon 1.0” is scheduled to hold virtually on Tuesday, 24th May 2022, at 10.00 am prompt. According to the Association, participation is strictly for members of EXMAN only.
Highlighting the event, Tolulope Medebem, Vice President of the Experiential Marketers Association of Nigeria (EXMAN) and Chief Executive Officer of Aster Integrated Marketing Limited, stated that, this is part of the efforts of a visionary and dynamic leader, Mr. Tunji Adeyinka, President, EXMAN, to ensure that members have added value and benefits in their pursuit for business expansion as experiential professionals. It is also to mitigate the challenges associated with the sourcing of experiential materials such as equipment, venue for the execution of experiential projects, and by having easy access to finance and required tools from business partners across various sectors of the economy.
“Our values committee is presenting some new values on being an EXMAN agency, like reduced venue cost, like % deals from banks on loans, etc. We have some members who ask questions like what is there for me as an EXMAN member, and what I gain from being a part of EXMAN. Apart from any other benefits, including the fact that APCON covers all of us now, with regulatory reforms such as the Industry Standards of Practice, AISOP, and others, we also look at other integral benefits like we had an arrangement with Stanbic IBTC where they were giving us very low returns on our finances, and so they were doing that for us.
The EXMAN VP noted that the association is not resting its oars but heralding a new growth by extending its tentacles across various sectors to chart new horizons of unlimited opportunities and easy accessibility for its members to get fulfillment and business satisfaction.
“Now, we have gotten more. We have a values Committee that goes out to speak to people such as venue and equipment owners, basically to all our suppliers that we use for all aspects of our activities, to add value to our business, so that is what this is all about.
She revealed that Dr. Lekan Fadolapo, Registrar, Advertising Practitioners Council of Nigeria, APCON, will be giving the opening and keynote address.
While Abiodun Oshinibosi, Project Marshall at Abelinis Ltd., who is the chairman of the values committee, stated on his Instagram handle that, “The success journey is continuously progressive provided value is enriched constantly. Don’t miss EXMAN VALUETHON 1.0 enriched constantly? Don’t miss EXMAN VALUETHON 1.0
The Aster Integrated Marketing Limited boss further added that the values committee has always been part of the Exco Council with such responsibility, and this is because EXMAN has the mandate to be more visible and socially relevant.
RECOMMENDED ARTICLES
Comment
No comments found.