Davido rebrands record label
By Felicia Nwosu
Omo Baba Olowo crooner, Davido, has repositioned his music career with a rebranding and relaunch of his record label, DMW, Davido Music Worldwide, to transform from a charity model to a business model. This rebranding also witnessed the signing of the new artistes into the music label. Davido Music Worldwide was established in 2016 as DMW 2.0.
The new signees are Morravey and Logos Olori, both of whom featured on his latest album entitled ‘Timeless’.
The talented artiste who recently tied the knot with his heartthrob, Chioma, gave his record label a paradigm shift with the rebranding, to redefine it from a “charity” model to a label business model.
Recall that the former DMW label operated more of a charity outfit, where artiste come to sort their financial challenge without remittances irrespective of their recorded success in their musical journey, after hitting the climax of their career with both fame and cash.
Today, Davido has given it a facelift to depict himself as a business mogul rather than being seen as philanthropic incubator for both upcoming and veteran artistes as was seen in the past.
Unlike the former label, the new DMW is no longer going to operate as a non-governmental organization where no one cares about return on investment that is designed with all required business structure where financial accounting is the priority.
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