Category: Features

How generative AI is changing the face of marketing

By Oluwaseyi Lawal The marketing landscape undergoes frequent transformations,...

How beer market navigated complexities of global economy in 2023

By Joseph Ekeng The global beer market encountered unforeseen challenges...

Opinion overload threatens to eclipse impactful messaging, can IMC professionals cut through the noise?

By Zion Rufus Recently, Greg McKeown's quote got me thinking about how social...

C-suite executives to watch in Nigeria’s out-of-home advertising industry in 2024

By Felicia Nwosu Amid continued global uncertainty that trailed the out-gone year,...

Top Socially Responsible agencies with consistent and impactful CSR efforts

By Felicia Nwosu In a world of fierce competition among agencies, many have come to...

2024 marketing spend trends for brands

Oluwaseyi Lawal The amount a business allocates to marketing is entirely...

How internet users’ penetration enhances digital marketing, e-commerce

By Seun Johnson The rise of internet users’ penetration in Nigeria has...

Embracing purpose-driven strategy to curtail culture wars

By Felicia Nwosu Across the world, the conflict between traditionalist or conservative...

The new Showmax is revolutionising streaming for Africa

Head of Marketing, Showmax, Arinola Shobande; Executive Head, Content and West Africa...

Linear TV faces gradual decline, revealing age dynamics in consumer viewing habits

By Zion Rufus  The gradual decline in linear TV (broadcast and cable) consumption,...

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