Category: Features

Brands embrace sustainability as catalyst for growth, consumer loyalty

By Felicia Nwosu In light of escalating consumer interest in eco-friendly practices,...

Professionals lament over stifling of diverse perspectives in storytelling

By Abimbola Mohammed Over time, it has become common for journalists to follow...

Navigating the balance between innovation, security with QR Codes

By Felicia Nwosu As QR codes become more prevalent across various industries,...

Zillennials and Gen Zs say enduring toxic work cultures was “a rite of passage” for previous generations, “We will skedaddle!”

By Zion Rufus… Although the conversation around toxic workplace cultures is...

Remembering trailblazers of Nigerian Advertising who shaped industry

By Felicia Nwosu In the annals of Nigerian advertising, certain pioneering figures...

Driving brand campaign success with Nigerian celebrities

By Seun Johnson Leveraging their millions of followers across social media platforms,...

Instilling creative excellence: How brands can build a culture of effectiveness with WARC and ANA’s ABE Framework

By Oluwaseyi Lawal WARC, the global authority on marketing effectiveness, and...

Nigerian fashion: A thriving industry poised for global dominance

By Seun Johnson From a localized cultural expression to a global phenomenon, Nigeria’s...

Price hikes or price gouging?

By Sola Salako-Ajulo Inflation is an economic reality that affects every sector,...

How digital ads take center stage in Nigeria’s 2024 marketing landscape

By Seun Johnson With the rapid growth of internet penetration and widespread use...

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