Category: Features

How short form video is reshaping advertising

By Oluwaseyi Lawal In the age of shrinking attention spans and ever-scrolling...

AB InBev’s premiumization strategy boosts revenue, market penetration

By Joseph Ekeng Anheuser-Busch InBev (AB InBev), a globally renowned...

Inflation: Does your brand equity justify your price point?

By Zion Rufus  -Brand managers must understand that the justification of a price...

Amidst challenges, AI is reshaping the advertising landscape in Africa

By Joseph Ekeng In the bustling cities of Africa, a quiet revolution...

“If Content is King, how many have we crowned?,” Yinka Adebayo, mediareachOMD Group executive director

By Zion Rufus  -Nigeria's creative landscape thrives, yet content recognition lags...

Throwback Thursday: Nostalgic Valentine’s Day commercials

By Abimbola Mohammed Globally, Saint Valentine's Day is a season to show...

Executives Debate: Does brand love translate to financial ROI?

By Zion Rufus  As we stand at the precipice of a potential recession, projected...

34th Africa Cup of Nations: 8 unforgettable records that were broken

By Zion Rufus  They say the elephant never forgets, but it seems it overlooked...

Cola War: The battle royale continues

By Zion Rufus  The cola wars have evolved, with Nigeria as the vibrant stage...

10 highly sought-after tech skills for 2024

By Zion Rufus  To ensure continued relevance and success across industries, professionals...