Features

What the year took from us, and what it gave back to marketing

 The year did not come softly. It did not seek authorization. Instead, it took what...

The logo redesigns that defined the year and the ones that didn’t need to

 For many years, logos have served as the most consistent elements in brand storytelling....

TECNO Commissions Babajide Sanwo-Olu Mini Stadium in Lagos, Deepening Commitment to Grassroots Football and Youth Development

Football remains one of the most powerful forces for unity in Nigeria, transcending...

The technology shifts redefining marketing in 2026

Over the past decade, technology has frequently promised rapid transformation. However,...

What disability representation means for Nigerian brands

Representation is more than an image on a billboard, it signals values, reflects...

More than a monument: How Lagos is turning culture into a tourism economy

There was no mistaking this for just another public artwork when the white-clad Eyo...

When AI meets accountability: Why marketing is facing a reckoning

At a time when artificial intelligence (AI) is positioned as marketing’s great...

A Christmas Message to the Creative Community

At the end of the year, there’s this nice, quiet moment when everything just seems...

When technology stops being a tool and starts making decisions

As 2026 approaches, technology will sit firmly at the centre of advertising. It will...

The six-second hook on winning youth attention

In a digital environment where attention is a scarce resource, marketers are adopting...