Features

The new balancing act between creativity, credibility, and control

Generative AI has moved from research labs to marketing boardrooms at record speed....

Layering with purpose

Decoration is a common pitfall in marketing and advertising. A showy campaign, a...

Silence, stillness, status: why doing nothing is the ultimate luxury flex

For hundreds of years, having too much meant you were wealthy: more sparkle, more...

The silent language of brand power, logos and taglines

Many people have short attention spans these days, and some of the most powerful...

Trends vs. truth: why insight still wins over viral FOMO

As of this week, there is a new TikTok trend, meme, or “must-do” social stunt...

Beyond price tag:  Why consumers choose with their hearts as much as wallets

On the crowded streets of Lagos, shoppers haggle daily over the cost of food, clothing,...

Credibility is currency: how brands win in sensitive categories

Attention, clicks, and a smart campaign in most sectors may drive revenue. However,...

Trust goes viral: how FinTech turned security into a marketing masterstroke

The majority of fintechs only discuss features that are hidden behind apps or press...

Marketing Edge Summit 2025: Why This Year’s Gathering Matters More Than Ever

For over a decade, the Marketing Edge National Marketing Stakeholders’ Summit has...

Why marketing defines who wins and who disappears

When people discuss successful firms, they frequently refer to innovation, leadership,...