Features

Understanding Failure as a Recipe for Building lifelong leadership, impact Legacy

  [caption id="attachment_32056" align="alignnone" width="214"] Godfrey Adejumoh[/caption]   By...

Nigeria’s data dilemma: Streaming dreams, soaring bills

 In living rooms across Nigeria, the satellite dish is fading into history. Families...

The power of one: why unified customer identity is retail’s growth engine

The retail industry is no longer driven by the biggest shops or the flashiest advertisements....

Avant-garde or invisible: the choice every B2B challenger must make

B2B marketing has long had a reputation for being predictable, safe, and overly functional....

From perception to power: how brands can fix image issues and win bigger budgets

Perception is currency in business. When leaders believe in the power of marketing,...

Why tomorrow’s strongest brands will be belief systems, not businesses

The End of Shallow Branding As the world becomes increasingly cluttered with ads,...

How luxury brands sell silence as the ultimate status symbol

In the past, loudness defined wealth. It showed in luggage stamped with initials,...

Alaba Fagun delivering outstanding stakeholder values and sustainable growth across diverse industries

Mrs. Alaba Fagun stands as a visionary leader and strategic transformation expert...

Microdramas: the 60-second revolution changing marketing forever

 Not long ago, advertising relied on 30-second TV spots that crammed an entire story...

Culture is the new currency: why brands fail without it

 In today’s hyperconnected world, poor creativity or weak media strategy are no...