Category: Features

Retinaad has come to address the pain points in the advertising and marketing communications industry – Iderawumi

Mr. Abiodun Iderawumi is the Executive Chairman of Retinaad Limited, a new advertising...

The call that went unanswered: how marketing missteps and brand evolution left Skype behind

Skype was once the uncontested monarch of online voice and video chats, with its...

Peak milk brings christmas cheer to Nigerians with ‘Christmas at Its Peak’ Campaign

FrieslandCampina WAMCO Nigeria Plc, makers of Peak Milk, successfully concluded its...

Top agencies in Nigeria

The Nigerian integrated marketing communication landscape was both challenging and...

A participant Perspective on Wema Bank @ 80 Project By Mabel Adeteye

Strategic campaigns are not new to me. Over the years, I have had the privilege of...

The Naira’s tight grip: how price sensitivity is rewriting the rules of marketing and consumer choice in Nigeria

In Nigeria’s lively and busy economy, where every naira matters and value is continuously...

The lemon-lime overtake: when Sprite’s spark challenged the cola-crown

For decades, the frothy battlefield of global drinks has been mirrored by the titanic...

‎Meta’s $220M fine reinforces FCCPC’s importance in consumer protection

‎It's no longer news that Meta Platforms, the parent company of WhatsApp, Facebook,...

Digital Delusion: What if Zuckerberg gets blocked in Nigeria

My phone buzzed with the typical morning bustle. My digital day follows a typical...

GDM @ 15: Reinventing the future through strategic transformation and thought leadership

As GDM Consults marks its 15th anniversary, the company’s trajectory reflects a...