Category: Features

Why transparency in advertising spend remains elusive in Nigeria

By Felicia Nwosu The recently released World's Largest Advertisers 2024 report...

Effective marketing strategies to engage Gen Z by 2025

By Seun Johnson To capture the attention of Generation Z in a marketing campaign,...

Leveraging art, science as scientific precision to unlock reasons behind consumer decisions

By Felicia Nwosu In today’s hyper-competitive market, winning the loyalty of...

How data drives the future of creative marketing

By Seun Johnson Driving the future of creative marketing with data is no longer...

Top trends projected to propel CTV ads in Nigeria by 2025

By Seun Johnson Connected Television (CTV) advertising has emerged as a powerful...

Cannes Lions 2025, new things to savor

By Amos Oladele It is common knowledge that every year, the organizers of the...

Beyond the Brief: How brands, agencies can maximise partnerships for success

By Seun Johnson As brands continue to strive for survival and relevance in a competitive...

Transforming advertising success with power of connected TV

By Seun Johnson Connected TV otherwise known as CTV has emerged as one of the...

Five Years to 2030: Are we on track with the Sustainable Development Goals?

The Sustainable Development Goals (SDGs) were envisioned in 2015 as a roadmap to...

Everything a Christmas Ad should NOT be

By Zion Rufus The holiday season is a time when brands pull out all the stops,...