Category: Features

Five Years to 2030: Are we on track with the Sustainable Development Goals?

The Sustainable Development Goals (SDGs) were envisioned in 2015 as a roadmap to...

Everything a Christmas Ad should NOT be

By Zion Rufus The holiday season is a time when brands pull out all the stops,...

Experts take holistic views on influencer marketing’s role on strategy, credibility

By Felicia Nwosu Influencer marketing is rapidly evolving as a core strategy in...

Driving brand differentiation with data and creativity

By Seun Johnson As countless brands constantly strive for consumers' attention...

How prime time TV commercials fuel brand’s marketing strategy

By Seun Johnson While some believe television advertising is taking a back seat,...

Nestlé champions nutrition for healthier world with “Good Food, Good Life”

By Felicia Nwosu Across the world, millions of children face the harsh realities...

Global accounts recently up for reviews

By Abimbola Mohammed The marketing and advertising industry is no stranger to...

Unlocking strategies for brands to engage next generation of consumers

By Felicia Nwosu As Generation Z emerges as a formidable force in the global consumer...

Nestle Nigeria empowers communities through sustainable community development

By Abimbola Mohammed In an era where consumers concentrate on brands and companies...

How Nestlé Nigeria is tackling climate change

By Abimbola Mohammed Climate change and environmental degradation have become...