Category: Features

How Augmented Reality is changing advertising in 2024

By Oluwaseyi Lawal In the ever-evolving landscape of digital advertising,...

Nigeria faces worst inflation in 25-year history: Basamta blames consumption-driven, import-dependent economy, global regional conflicts

By Zion Rufus While a socio-economic crisis stemming from COVID, social unrest,...

Immersive innovations making waves in PR industry in 2024

By Ibidunni Banjoko The public relations (PR) industry has experienced a significant...

From viral videos to taxation: Nigeria’s struggle to regulate digital creativity

By Joseph Ekeng In the bustling landscape of Nigeria’s digital realm,...

How B2B marketers can integrate Generative AI

By Oluwaseyi Lawal In the rapidly evolving landscape of B2B marketing,...

Winning strategies for stakeholders management

By: Godfrey Adejumoh The government controls the issuance of business operating...

How MultiChoice empowers Nigerian youth through creative investment

By Ralph Tathagata As global populations age, Africa remains a bastion of youthful...

Global news giants strategically leverage puzzle games, amass over 800 million online visits

By Zion Rufus  The surge in online puzzle game visits, particularly on news sites...

The diminishing appeal of in-house marketing operations

By Joseph Ekeng The upheaval brought about by the Covid-19 pandemic has...

How short form video is reshaping advertising

By Oluwaseyi Lawal In the age of shrinking attention spans and ever-scrolling...