Category: Features

How MultiChoice empowers Nigerian youth through creative investment

4 minutes read |
Published 2 months ago

By Ralph Tathagata As global populations age, Africa remains a bastion of youthful...

Global news giants strategically leverage puzzle games, amass over 800 million online visits

3 minutes read |
Published 2 months ago

By Zion Rufus The surge in online puzzle game visits, particularly on news sites...

The diminishing appeal of in-house marketing operations

5 minutes read |
Published 2 months ago

By Joseph Ekeng The upheaval brought about by the Covid-19 pandemic has...

How short form video is reshaping advertising

2 minutes read |
Published 2 months ago

By Oluwaseyi Lawal In the age of shrinking attention spans and ever-scrolling...

AB InBev’s premiumization strategy boosts revenue, market penetration

3 minutes read |
Published 2 months ago

By Joseph Ekeng Anheuser-Busch InBev (AB InBev), a globally renowned...

Inflation: Does your brand equity justify your price point?

4 minutes read |
Published 2 months ago

By Zion Rufus -Brand managers must understand that the justification of a price...

Amidst challenges, AI is reshaping the advertising landscape in Africa

5 minutes read |
Published 2 months ago

By Joseph Ekeng In the bustling cities of Africa, a quiet revolution...

“If Content is King, how many have we crowned?,” Yinka Adebayo, mediareachOMD Group executive director

3 minutes read |
Published 2 months ago

By Zion Rufus -Nigeria's creative landscape thrives, yet content recognition lags...

Throwback Thursday: Nostalgic Valentine’s Day commercials

4 minutes read |
Published 2 months ago

By Abimbola Mohammed Globally, Saint Valentine's Day is a season to show...

Executives Debate: Does brand love translate to financial ROI?

7 minutes read |
Published 2 months ago

By Zion Rufus As we stand at the precipice of a potential recession, projected...

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