Category: Features

Driving brand campaign success with Nigerian celebrities

By Seun Johnson Leveraging their millions of followers across social media platforms,...

Instilling creative excellence: How brands can build a culture of effectiveness with WARC and ANA’s ABE Framework

By Oluwaseyi Lawal WARC, the global authority on marketing effectiveness, and...

Nigerian fashion: A thriving industry poised for global dominance

By Seun Johnson From a localized cultural expression to a global phenomenon, Nigeria’s...

Price hikes or price gouging?

By Sola Salako-Ajulo Inflation is an economic reality that affects every sector,...

How digital ads take center stage in Nigeria’s 2024 marketing landscape

By Seun Johnson With the rapid growth of internet penetration and widespread use...

Victor Afolabi: A Marketing Strategist rides high as GDM’s helmsman

Chronicling the career trajectory of Mr. Victor Gbenga Afolabi, Group Chief Executive...

Distributors & consumers applaud Seaman’s Schnapps for innovation

By Seun Johnson The relaunch of Seaman's Schnapps' new refresh look has been greeted...

Africa’s growing population represents a massive opportunity for multinationals willing to adapt and innovate

By Zion Rufus Africa’s population is projected to account for a quarter of the...

Google’s Shift on Third-Party Cookies: Navigating a new era for digital advertising

By Anietie Udoh In a significant turn of events, Google has announced that it...

Strategies for business leaders to serve and succeed in adversity

By Godfrey Adejumoh The world today is in flux. The era of predictability is well...

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