Category: Features

Throwback Thursday: Cannes Lions themes over the years

By Abimbola Mohammed Established in 1954, Cannes Lions is a global campaign for...

NIMN in the grip of Undertakers?

MARKETING EDGE EDITORIAL Some leaders of institutions or organizations are, knowingly...

Jists, Jests, and Jabs: Nigeria’s Humpty Dumpty as a marketing teacher?

By John Ajayi “Humpty Dumpty sat on a wall. Humpty Dumpty had a great fall. All...

Practitioners fear for future as NIMN, Nigerian Police escalates harassment of digital marketing experts

PRESS RELEASE Digital marketing professionals and marketing experts in Nigeria...

Glo submarine stands strong despite Internet disruption in Africa

By Oluwaseyi Lawal In the wake of recent undersea cable damage causing...

Faces and personalities who served as Cannes Lion jury presidents in the last 10 years

By Abimbola Mohammed Many notable personalities have in the last 10 years served...

Brands building equity with social impacts

By Felicia Nwosu Today, people-centric brands that buy into the ethos of present...

Behind the projected $1.631 Trillion Global ad spending boom in 2024

By Zion Rufus 2023 left much to be desired in the global marketing and advertising...

Hardest creative nut to crack? 20 pieces of advice for creatives

By Zion Rufus  Starting a journey in the creative world presents challenges where...

In-house agencies experience 16% surge since 2020 – WFA study reveals

By Joseph Ekeng In a recent and comprehensive study conducted by the World...