Category: News

Customer analytics market forecast to explode, driven by customer experience

By Felicia Nwosu The global customer analytics market is set for explosive growth,...

Nigerian Breweries records unprecedented N1.1 trillion in revenue

By Ralph Tathagata The audited Group Financial Statements of the Nigerian Breweries...

ADVAN gears up for 2025 African Marketing Excellence Awards

By Felicia Nwosu The Advertisers Association of Nigeria is set to host its annual...

NotchHR appoints Sowole as new MD to drive innovation in HR and CRM solutions

NotchHR is pleased to announce the appointment of Tayo Sowole as its new Managing...

Global creative agencies leverage digital innovations with projected growth rate at $22billion by 2032

By Felicia Nwosu The global creative agency market is experiencing a surge in...

MARKETING EDGE ONTV to feature Omoyele, marketing maestro, in exclusive interview this Wednesday

By Felicia Nwosu MARKETING EDGE ONTV, the flagship television program of MARKETING...

Desperados turns up vibe with “Beer with Latin Vibe” campaign

If there’s one thing we know for sure, it’s that Nigerians love a good vibe....

Unilever reports strong 2024 results amid volume growth

By Felicia Nwosu Unilever, a leading multinational consumer goods company reported...

Interpublic Group records fall in revenue as firms tighten marketing, ad budgets

By Ralph Tathagata Interpublic Group has reported a more than 3% fall in revenue...

Industry leaders urge brands to move beyond vanity metrics to build engagement

By Felicia Nwosu Some industry leaders have called on brands to move beyond vanity...

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