Category: News

MARKETING EDGE ONTV to host Ayodeji Razaq this Wednesday

MARKETING EDGE ONTV to host Ayodeji Razaq, CEO of Red Media Africa. The programme...

Bacardí shakes up global creative review with new agency picks

In a significant move within the spirits industry, Bacardí Limited announced the...

Beyond demographics: Why psychographic profiling is the future of targeted marketing

In an era where marketers no longer define consumers by age, gender, or income alone,...

Cannes Lions: a history of controversies

The recent scandal involving Brazilian agency DM9, which lost its Grand Prix after...

Cannes Lions 2025: Juror gives inside perspective on what it takes to win

Every year, the Cannes Lions International Festival of Creativity gathers the world’s...

Why DM9 lost its Cannes Lions grand prix: A cautionary tale for the creative industry

For DM9, the 2025 Cannes Lions International Festival of Creativity was supposed...

Young consumers, premium beer drive shift in global alcohol trends – Report

International Wines and Spirits Record (IWSR) Bevtrac consumer tracker in its new...

KekeAds takes centre stage at NIMN Uyo 2025, Showcasing ESG-Driven Advertising Innovation

KekeAds, Nigeria’s fast-rising mobility-based outdoor advertising platform, marked...

Google launches Offerwall for publishers to combat AI traffic drain

Google has launched Offerwall, a new tool designed to assist online publishers in...

Global brands redefine content production strategies amid rising complexity, demand – WFA

WFA, the World Federation of Advertisers, recently,  has revealed that global brands...