Category: News

Data breaches hit five times higher in 2024, posing greater risks to advertisers’ personalization efforts

By Zion Rufus  The first half of 2024 witnessed a staggering increase in data...

Workers’ day: Mediafuse-Dentsu Nigeria promotes employees, raises salaries

…As Funke, Marian, Kemi Become Managing Directors In recognition of the extraordinary...

AI, measurement, others to dominate talks at global marketer confab

By Felicia Nwosu Artificial Intelligence, measurement, policy-making and several...

Martins charges marketers on new digital tools for better outcomes

By Felicia Nwosu & Abimbola Mohammed Digital technologies have transformed...

MARKETING EDGE on TV hosts Redmond tomorrow by 12:30pm

By Felicia Nwosu MARKETING EDGE on TV, an industry respected and highly authoritative...

NIMRA charts new path, enhances marketing research industry in Nigeria

By Seun Johnson With a groundbreaking move, strategic vision and innovative approaches,...

Global non-alcoholic beverage market to grow by 8.6%

By Oluwaseyi Lawal The Global non-alcoholic beverage market is expected to reach...

Carlsberg taps Hope&Glory for global brand PR and influencer work

By Ibidunni Banjoko Carlsberg, the renowned brewery, has selected Hope&Glory...

Digital video to surpass linear TV ad spend in 2024

By Oluwaseyi Lawal The Interactive Advertising Bureau, IAB, has released a report...

YouTube exceeds Q1 forecast as Ad sales rise by 21%

By Oluwaseyi Lawal YouTube has exceeded expectations in advertising revenue during...