Author: Ralph Tathagata

When does brand endorsement guarantee ROI?

By Ibidunni Banjoko Globacom, Nigeria's digital and telecommunications services...

Technology remains future mandate for IMC – Okeke

Emeka Okeke, Group Chief Executive Officer of MediaFuse-Dentsu International, has...

MTN, Ultima, host celebrities, media as Family Feud premieres in Nigeria

MTN Nigeria and Nigeria’s foremost production company, Ultima Studios, held a grand...

OAAN reviews new ARCON law for member agencies

By Felicia Nwosu To further seek legal understanding for the effective implementation...

Brands create fond memories with MARKETING EDGE Awards

By Felicia Nwosu Weeks after the 2022 edition of the prestigious MARKETING EDGE...

Waw wins brand innovator, customer value awards

Henkel Nigeria, makers of Waw detergent has received the National Brand Innovators...

Shell goes green in Africa, acquires Daystar Power

By FeliciaNwosu Shell, leader in oil production in Africa, has gone green with its...

Experiential marketers better positioned to manage candidates – Adekunle

By Felicia Nwosu Tade Adekunle, the Project Consultant, Keskese Limited and the...

Essence of PR elements in political campaigns

By Nsikak Daniels "When you have something to say, silence is a lie." - Jordan Bernt...

Theseira appointed as CEO Publicis Singapore

By Abimbola Mohammed Publicis Groupe Singapore has promoted Joanne Theseira, to...