Author: Ralph Tathagata

WIMBIZ to host Adichie, Demuren, Saraki, others at 21st Annual Conference

The Women in Management, Business and Public Service (WIMBIZ) has announced details...

Nigeria is fast adopter of technology – Ugbor

By Felicia Nwosu Uche Ugbor, Managing Director and Founder, Ark Technologies Group,...

Lagos as megacity brand

By Ralph Tathagata A megacity is a city with a population of 10 million people or...

Maintaining brand consistency through content creation

By Ralph Tathagata In today’s economic climate, how a brand stands out and makes...

FirstBank partners Junior Achievement to implement 22nd National Company of the Year competition

First Bank of Nigeria Limited has partnered with Junior Achievement Nigeria to implement...

NAFDAC calls for vigilance over killer cough syrup

By Felicia Nwosu The National Agency for Food and Drug Administration and Control...

PPlusMeasurement challenges PR agencies on self-assessment

By Felicia Nwosu PPlusMeasurement, a Media Intelligence agency, has criticized and...

FirstBank: A triumphant return to the Nigerian banking frontline

The story of Corporate Nigeria in 2022, cannot be complete without a chapter on the...

Adeeko joins Eat ‘N’ Go as GMD

By Felicia Nwosu Olusola Adeeko has been appointed as the Group Marketing Director...

Embedding cultural element helps brands resonate with consumers

By Felicia Nwosu Emotions, decisions and behaviours are informed by culture in driving...