Author: Ralph Tathagata

Winning brands display MARKETING EDGE awards with pride

By Felicia Nwosu Outstanding brands that emerged winners at the recently concluded...

Admen advocate technology for low budget, effective campaigns

By Felicia Nwosu The transformative impact of technology being witnessed globally...

Blanche Aigle Communications receives Certificate of Excellence at Sabre Awards

Fast-rising Public Relations and Marketing Agency, Blanche Aigle Communications has...

Wavemaker appoints Vishal Jacob chief transformation officer

By Abimbola Mohammed Wavemaker India has appointed Vishal Jacob as the Chief Transformation...

Experts task IMC practitioners on tech at MARKETING EDGE Summit 2022

Marketing communication experts who featured as Guest Speakers and panelists at the...

Winning political campaigns must be data, research-driven – Opayemi

By Felicia Nwosu Israel Opayemi, Managing Director and Chief Executive Officer...

Brands need to collaborate with agencies, tech companies – Elatuyi

By Abimbola Mohammed Agencies and brands need to co-create because nobody is an...

Exploring TikTok as effective tool for nation branding

By Davina Nnawuihe   TikTok is a platform that needs no introduction. After...

IAA set to hold 5th Africa Rising Leadership Conference

The International Advertising Association (IAA) Africa and its partners - Google,...

More ways to win cash prizes with Family Feud Nigeria

In August 2022, MTN Nigeria in partnership with Ultima Studios announced that Family...