Author: Ralph Tathagata

Winning political campaigns must be data, research-driven – Opayemi

By Felicia Nwosu Israel Opayemi, Managing Director and Chief Executive Officer...

Brands need to collaborate with agencies, tech companies – Elatuyi

By Abimbola Mohammed Agencies and brands need to co-create because nobody is an...

Exploring TikTok as effective tool for nation branding

By Davina Nnawuihe   TikTok is a platform that needs no introduction. After...

IAA set to hold 5th Africa Rising Leadership Conference

The International Advertising Association (IAA) Africa and its partners - Google,...

More ways to win cash prizes with Family Feud Nigeria

In August 2022, MTN Nigeria in partnership with Ultima Studios announced that Family...

WFA, The Drum hunt for next Global Marketer of the Year

To celebrate success, honour and achievements among marketers, the internationally...

Meet MARKETING EDGE annual awards 2022 sponsor – Rite Foods

Rite Foods Limited, a truly world-class and proudly Nigerian foods and beverages...

ARCON ban on foreign models, VOA will elicit retaliation – Emekekwue

By Felicia Nwosu Against the backdrop of the new Advertising Regulatory Council...

Meet MARKETING EDGE annual awards 2022 sponsors, media partners

With the much anticipated MARKETING EDGE Stakeholders Summit and Brands &...

Consumer attention is now scarce commodity – expert

By Abimbola Mohammed Attention is a scarce commodity and one of the challenges...