Author: Abimbola Mohammed

Watercress vs ARCON & Others: Federal High court dismisses Watercress’ injunction bid

The Federal High Court in Lagos has once again thrown its weight behind the Advertising...

Marketing leaders explain why cultural relevance has become the new currency for brands in Africa

For decades, the global marketing playbook followed a familiar pattern. Trends were...

The game is not reach anymore, it is resonance – Desmond Olabisi

Desmond Olabisi, founder and chief executive officer of Cogent and Poise Limited,...

Accenture to acquire Whalar in move to expand creator economy capabilities

Accenture is deepening its push into the creator economy with the acquisition of...

NIPR Lagos PR Clinic explores pathways to building a successful public relations career

The June 2026 edition of the Lagos State Chapter of the Nigerian Institute of Public...

Africa is no longer the next frontier, it is the new marketing centre, says Olagundoye

The narrative that Africa is merely the "next frontier" for global business is becoming...

Election spending may remain muted as brands drive media growth, says Nwagwu

As political activities gradually gather momentum ahead of Nigeria's next election...

Nigerian Breweries reaffirms commitment to education and national development with Maltina Teachers Competition

Nigerian Breweries Plc has flagged off the 12th edition of the Maltina Teacher of...

NIPR Lagos unveils PRFest 2026, sets stage for week-long celebration of Public Relations excellence

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...

Entries open for the 2026 Maltina Teacher of the Year Competition

The Nigerian Breweries-Felix Ohiwerei Education Trust Fund has announced the commencement...

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