Author: Abimbola Mohammed

WPP wins Jaguar Land Rover global account in landmark AI-driven partnership

WPP has been chosen as the global trusted growth partner for JLR, the British luxury...

Havas Media lands Spain Tourism account worth $40 million

Spain's national tourism body TURESPAÑA has appointed Havas Media to handle media...

Seven in ten organisations now consider PR important to their go-to-market- Outcomes Rocket

A global survey of 858 marketing and public relations professionals conducted by...

Google launches AI powered Googlebook for agentic media buying

Google has unveiled a new line of AI‑enabled laptops called Googlebook, built to...

Proof Advertising named creative agency of record for specialty FiiZ Drinks

Proof Advertising has been appointed creative agency of record for FiiZ Drinks, a...

Guinness Nigeria hosts media, highlights growth, governance, business transformation

Guinness Nigeria Plc has reaffirmed its commitment to sustainable growth, operational...

Building a PR agency is a marathon, not a sprint, Abdul tells NIPR Lagos chapter

One of the most persistent misconceptions in Nigeria's public relations industry...

Guinness Nigeria CEO attributes strong 2026 start to operational efficiency, localised decision-making, others

  Girish Sharma, managing director/CEO, Guinness Nigeria Plc, has attributed...

Heineken brings Champions League semi-final experience to Lagos waterfront as football meets premium lifestyle

All roads led to Ilubirin on the Lagos waterfront this week as Heineken delivered...

Cannes Lions announces 2026 shortlisting jury line-up

This year’s global line-up brings together a diverse collection of experts reflecting...

Marketing Edge Magazine © 2026 / All Rights Reserved