Author: Abimbola Mohammed

Diet Coke’s ‘Canny Pack’ fashion campaign elevates The Devil Wears Prada 2 Tie-In

Diet Coke has elevated its brand presence with the launch of the ‘Canny Pack’...

WPP gains expanded global role for Henkel consumer brands

WPP has secured a significantly expanded role for Henkel Consumer Brands, taking...

Fresho appoints TAG to lead digital ad and creative strategy across global markets

Fresho, a business-to-business software platform serving the food distributor and...

X Corp appeals dismissal of advertising boycott lawsuit against WFA and others

Elon Musk's X Corp has filed a notice of appeal against the dismissal of its advertising...

Covered California appoints Stagwell’s Code and Theory for digital platform redesign

Covered California, the state's health insurance marketplace, has selected Code and...

Organic Valley appoints TDA Boulder for brand strategy and creative development

Organic Valley, a cooperative owned by more than 1,500 organic family farms across...

OpenAI ends exclusive Microsoft partnership, clears path for AWS and Google cloud

OpenAI and Microsoft announced on April 27, 2026, a sweeping overhaul of their partnership...

NIPR takes PR to the Farm: Members visit minister Maiha’s livestock farm in Kaduna, pledge to champion food security

There is a particular kind of advocacy that does not happen in conference halls....

NIPR inducts NIMN president Bayo-Ajayi, Enang as fellows at AGM in Kaduna

The Nigerian Institute of Public Relations (NIPR) has inducted Dr Bolajoko Bayo-Ajayi,...

NIPR inducts 15 new fellows, 107 associate members at 63rd AGM in Kaduna

The Nigerian Institute of Public Relations (NIPR) has inducted 15 new Fellows and...