Author: Abimbola Mohammed

Ayoola urges brands to prioritise local relevance over copy-and-paste strategies

Abayomi Ayoola, chief executive officer and managing director, Exposé Marketing...

FG launches digital switchover project, says it is strategic investment in national infrastructure

The Federal Government has described the Digital Switchover project as a strategic...

Danish AI scale-up Good Tape and war correspondent Khaja launch global “Names” campaign to protect media workers

Good Tape, the pioneering Copenhagen-based AI scale-up company and creator of the...

KFC launches next chapter with new menu, modern restaurants and fresh branding

KFC is entering a new phase of its global business with a sharper focus on boneless...

Victor Azu appointed head, corporate communications at office of the Tax Ombud

Victor Azu has begun a new chapter as Head, Corporate Communications at the Office...

No clearance, no campaign Ad: ARCON tightens grip ahead of 2027 election

The Advertising Regulatory Council of Nigeria (ARCON) has issued a stern directive...

Ikea appoints VCCP for UK advertising account

Ikea has reportedly appointed VCCP to handle its UK advertising account after a review...

US approves Paramount Skydance’s $111bn Warner Bros Discovery takeover bid

Paramount Skydance’s $111bn acquisition of Warner Bros Discovery has been approved...

A toast to Hubert Eze, a steady hand in African business growth

MARKETING EDGE celebrates Hubert Eze today, a leader whose career has moved with...

Winners emerge at Rexona Consumer promotion, get tickets to watch FIFA World Cup 2026™ matches

Unilever Nigeria Plc has officially announced the winners of the Rexona FIFA World...