At the 2025 Marketing Edge National Stakeholders’ Summit, one of the voices set to spark meaningful conversations on the future of marketing is that of Dr Omotola Bamigbaiye-Elatuyi, an accomplished business leader with more than two decades of experience shaping brands and strategies across diverse markets.

Dr Bamigbaiye-Elatuyi has built an impressive career spanning the Middle East as well as East and West Africa, where she has navigated complex, highly matrixed organisations with full P&L responsibility. Her expertise in fast-moving consumer goods (FMCG) has made her a respected authority in commercial strategy, portfolio management, and innovation leadership.

A champion of purposeful marketing, she spearheaded the first-ever World Toilet Day campaign in Nigeria and partnered with the Ministry of Health on groundbreaking initiatives to reduce the burden of diarrhoea and malaria. She also led teams behind landmark product launches, including Nigeria’s first-ever lager under a global beer portfolio and the first brand extension for a global crème liquor. Her ability to craft distinct consumption occasions for global snacking brands across Sub-Saharan Africa has further cemented her reputation for market innovation.

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Beyond the boardroom, Dr Bamigbaiye-Elatuyi serves as Chair of a Brand Advisory Board, lends her expertise as an Adjunct Lecturer, and inspires through her book Imperfectly Awesome: Embracing and Becoming a Wholesome You. Her professional journey reflects not only visionary leadership but also a deep commitment to empowering individuals and communities through purposeful, impactful initiatives.

As a Fellow of the National Institute of Marketing of Nigeria (FNIMN) and a thought leader in the FMCG space, she embodies the kind of forward-thinking leadership that aligns with this year’s summit themes. Delegates can look forward to insights that blend global best practices with a strong understanding of local realities, offering practical strategies for businesses navigating today’s competitive and fast-evolving landscape.

At this year’s Stakeholders’ Summit, Dr Bamigbaiye-Elatuyi will bring her distinctive perspective on how purposeful marketing and strategic innovation can help brands not only grow but also make a lasting impact on society.