Following a piece of information shared with it, the National Agency for Food and Drugs Administration and Control (NAFDAC) has alerted Nigerian consumers of the dangerous shelf presence of counterfeit Cowbell “Our Milk” 12g sachet milk in the market.
According to the agency, Promasidor Nigeria Ltd, which is the Marketing Authorisation Holder (MAH) and manufacturer of Cowbell “Our Milk”, informed the regulatory body about the existence of a product bearing a close resemblance to the genuine Cowbell “Our Milk” 12g sachet Milk. The pass off includes unauthorised use of the brand name, packaging design, NAFDAC registration number, and trademark. The MAH has confirmed that these products are neither manufactured or distributed by them as the counterfeit packaging design was last used for production by the company in September 2023.
In a risk statement issued on its X handle, NAFDAC warned that the use or consumption of counterfeit Cowbell “Our Milk” Milk presents serious health and safety risks.
”Such products may contain harmful substances, including toxic chemicals, unapproved additives, or diluted ingredients that do not meet food safety standards. Consumption of counterfeit milk can result in foodborne illnesses, allergic reactions, organ damage, or even death in severe cases. Infants, children, pregnant women, and the elderly are particularly vulnerable,” the agency explained.
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Explaining further, NAFDAC enumerated the similarities and differences between the genuine and counterfeit Cowbell “Our Milk” 12g sachet milk. While the grammage of the genuine Cowbell is 12g sachet, the counterfeit Cowbell is also 12g sachet. While the content in the original sachet is creamy, the content in the counterfeit sachet does not seem like milk. The packaging material used is the revised PNG artwork “Our Creamy Goodness”, while the packaging material used is the old PNG artwork “Our Milk”
The printing of the batch details of the original product is done with laser printing, while the printing of the batch details of the counterfeit was done with ink instead of laser printing. The coding is done on the coding area on the original sachet, while the coding was not done on the coding area of the counterfeit but on a different part of the sachet.
The sealing and cutting on the vertical sides of the original are automated, while the sealing and cutting on the vertical sides of the counterfeit were manually done.
The agency outlined details of the counterfeit product as follows:
Product Name: Cowbell Our Milk 12g
Purported Product Manufacturer: Promasidor Nigeria Ltd.
Production Date: 04 2025
Expiry Date: 12 2028
NAFDAC specifically directed its zonal directors and state coordinators to conduct surveillance and mop up the counterfeit Cowbell 12g sachet Milk products within their zones and states.
Distributors, retailers, and consumers were also advised to exercise caution and vigilance within the supply chain to prevent the distribution, sale, and use of the counterfeit milk product.
”All food products must be obtained from authorised/licensed manufacturers/suppliers. The products’ authenticity and physical condition should be carefully checked,” the agency warned.
It advised healthcare professionals to report any suspicion of sale of substandard and counterfeit food products to the nearest NAFDAC office.
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