Dare Art Alade, popularly known as Darey, stands at the intersection of creativity, culture, and commerce. A celebrated cultural architect, award-winning artist, and visionary executive, Darey has spent more than two decades shaping the evolution of Nigeria’s creative economy and building platforms that have redefined African entertainment.

Born into a family of deep musical heritage, Darey emerged early as a groundbreaking talent, gaining continental recognition as the first Nigerian artist to achieve pan-African fame through reality television. His runner-up finish on Project Fame South Africa became the launchpad for a career that has since expanded far beyond music into broadcasting, experiential production, and entrepreneurship.

As Co-Founder and Executive Director of Livespot360, Darey has transformed the agency into one of Africa’s foremost creative powerhouses. Under his leadership, the company has delivered culture-defining campaigns and experiences for leading global brands, including Amazon, Netflix, Disney, Meta, Fenty, the NBA, NBC Universal, Gates Foundation, and Multichoice. Productions such as Love Like A Movie, Livespot X Festival, and Entertainment Week Africa (EWA) have set new benchmarks for immersive storytelling and large-scale entertainment in Africa.

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Darey’s influence extends into television, where he has been instrumental in bringing some of Nigeria’s most successful unscripted formats to life. From producing The Voice Nigeria Season 3 to shaping the Africa Magic Viewers’ Choice Awards and Livespot X Festival, he has consistently delivered content that resonates globally while staying rooted in authentic African narratives. His more recent pursuits include directing film projects that merge music, emotion, and African perspectives through genres like neo-noir, psychological drama, and magical realism.

A passionate mentor and enabler of talent, Darey founded LABSPOT, the career development arm of Livespot360. Through it, he has nurtured a new generation of African creatives, producers, and strategists who are now making significant contributions to the continent’s creative economy. His vision has always gone beyond personal success; he builds ecosystems where creativity thrives, innovation flourishes, and African excellence scales on a global stage.

Engaging with global icons such as Beyoncé, Jay-Z, Cardi B, Lionel Richie, and Usher, while also hosting landmark events featuring world leaders like Bill Clinton, George W. Bush Jr., and François Hollande, Darey continues to embody the bridge between entertainment, culture, and business. His career reflects a rare blend of artistry, leadership, and foresight—qualities that make him one of Africa’s most influential creative voices today.

At the 2025 Marketing Edge Stakeholders’ Summit, Dare Art Alade will bring this wealth of experience and vision to the table, offering insights into how creativity, culture, and innovation can drive sustainable growth in a rapidly evolving business landscape.